This year's Malaysian Media awards celebrated strategic brilliance, innovation and the achievement of outstanding results!

"We have a collection of over 250 case studies this year, that show innovation and ideas that have built brands and achieved positive results even in the face of consumer spending downturns. Our aim will be to showcase these as an aid to media agencies and clients to underline the importance and the power of strategic and creative thinking in media", added Andy Miller, CEO of Vizeum Malaysia and Chairman of the Organising Committee.

Miller added, “Each year we learn from the past and adapt the awards to improve on our delivery and to keep pace with the ever changing media environment. For the 2010 Malaysian Media Awards, we made many changes. Some have worked and some will need fine tuning in the future. What has not changed is the outstanding work that has been created by all the entrants to these awards. 2009 was a difficult year for the media industry with recession and global financial crisis creating different issues for our clients to overcome. Faced with a whole new set of challenges our industry has stood tall and delivered solutions and results which truly show that media investment is wise and has rewarding returns”.

Miller continued, “Our decision to add the new Digital Search category has met its objective to expand the digital platform we already had in place and recognise the importance of this fast growing medium”.

“The Media Specialists Association has a green heart. We created online submission, reduced paper and board wastage, and used online to shortlist the finalists. We have introduced independent auditors to show greater transparency, and have greatly increased the size of the jury. We encouraged entries to create 3 minute videos/presentations to accompany their write-up and electronic boards. This proved to be well taken up with over 70% of the entries producing some wonderful and insightful films,” Miller added.