|
Look What's New in Latest Issue of Marketing? |
|
Wednesday, 16 June 2010 12:58 |
Available across 130 bookstores nationwide, the latest issue MARKETING magazine is power-packed with more news, views and issues from Malaysia and around the globe!
CONTENT HIGHLIGHTS:
- Yahoo! pumps up the pace as economic recovery looms on the horizon
So much has been going on in Yahoo! we’re trying to get in on some of the action. Andrea Mathew speaks to Ken Mandel, Regional Vice-President of Advertising Sales and Marketplace, APAC region, Yahoo! asking him to shed light on some of their big plans... - Putra Brand Awards: Winning brands kicks 2010 off on a high note
The Carlsberg Group is a Danish brewing company founded in 1847 by J. C. Jacobsen after the name of his son Carl. In 2009 Carlsberg became the 4th largest brewery group in the world employing around 45,000 people. Carlsberg came to our local shores and was incorporated in December 1969. Carlsberg Brewery Malaysia Berhad (Carlsberg Malaysia) began brewing Carlsberg Green Label beer locally in 1972. Since then, the brand has become the number one beer brand with more than a 50% share... - Shoppers, Retailers, Brands: The “Path-to-Purchase” is Often a U-Turn
Maybe the title here should be the ‘Path-to-Purchase’ Ought to Be a U-Turn. But that’s getting ahead of our story. The reality is that when shoppers enter a store, they will often make their way, early in the trip, to the back of the store... - Branded Customer Service: Etihad Soars with Sports Sponsorships
If there’s one thing that cuts across all race, cultural and global boundaries it’s sport.s Etihad knew this much too well and milked the sports sponsorship cow. McDonald, C. in his European Journal of Marketing ‘Sponsorship and the Image of the Sponsor’, argues that sponsorship is not about talking directly about the company or its products. Instead it taps into quite a different area of consciousness forming a belief towards the reputation of the sponsor. - Effie Awards 2010: Roundtable discussion with Top Industry voices!
The panelists of this first Effie roundtable discussion included Andre Nair, Group MD of Ogilvy & Mather Malaysia; Rand Han, Strategy Director of China-based social media agency Resonance; Moey Tan, COO for personal financial services at Hong Leong Bank Bhd and Harmandar Singh aka Sledgehammer, Regional CEO of Sledgehammer Communications. The discussion was moderated by the charming and affable Zayn Khan - Regional Business Strategy Director for South & SE Asia, Ogilvy & Mather... - MARKETING UK: Source of Apple’s success
The company’s reputation is driven by the interaction of factors that go far beyond branding alone If you had a queue of 300,000 people keen to fork out hundreds of pounds to buy your product on its first day, you might think you had a raving success on your hands...
Is exposing your brand to untried media channels a risk worth taking?
O2-run mobile network Giffgaff is to use controversial video chat service Chatroulette, hitherto avoided by advertisers due to the risk of brands being hijacked, to target ‘free-thinking’ consumers...
To find out more on where you can pick up a copy, click here.
To SUBSCRIBE, and receive your personal issue of MARKETING every month, click here.
|
Copyright © 2007-2012