Celcom and Tesco double their advertising expenditure in Feb!
Saturday, 20 March 2010 13:37
Coming on the heels of Nielsen's latest advertising expenditure (AdEx) report, Celcom is tops with almost RM13 million, followed by DiGi, Giant, Maybank and Tesco. Celcom and Tesco both chalked up almost double their monthly expenditure on advertising, compared to their spend in January 2010. By media, Newspapers captured the lion share of AdEx at 48.9% with Television trailing at 39.2%.


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