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| Pulse Partners Universal Music And MNC Wireless! |
| Monday, 08 February 2010 20:29 |
MNC Wireless Berhad (“MNC”) has entered into a strategic partnership agreement with research process outsourcing provider, Pulse Group PLC (“Pulse”) for the provision of online redemption services in Malaysia to its www.planet-pulse.com Online Research Community. As part of the partnership, MNC will be providing a syndicate of web services that focuses on web-based mobile content redemption including music downloads from Universal Music. Pulse Group PLC, CEO Bob Chua said “We are extremely excited about this enhancement to our Online Research Community, allowing for a more engaged audience, while allowing for more relevant and savvy incentives”. “We are excited to enter into a partnership agreement to collaborate in a web based content redemption for Pulse’s reward system. With our extensive base of multi-lingual content and experience in mobile and web portal development, we have the resources and expertise to assist in building the Pulse brand and loyalty,” said Mr. Chung Jaan Hao, Chief Operating Officer of MNC. This collaboration will enable Pulse’s members to redeem virtual premiums such as songs, ringtones, graphics and games using their Pulse points reward via a predetermined online currency referred to as “Bananas”. Pulse through its Planet Pulse portal, has developed an online community of survey respondents that are rewarded with Pulse points for completing surveys, answer screeners and for inviting friends to sign up to Planet Pulse. Currently the Planet Pulse online community in Malaysia consists of approximately 200,000 members. Through this collaboration, MNC will be providing robust and high engagement content and services for redemption via the pulse.cikimunki.com portal. Instead of converting the points into cash, Pulse members now have the option to utilize their Pulse points to redeem virtual rewards instantly. This alternative mode of redemption for Pulse members is intended to boost customer satisfaction and loyalty. “We realized that consumers today prefer immediate redemption of premiums due to the convenience and easy access. Although the online redemption is currently available only on web, we are looking into the possibility of extending the accessibility to mobile users for easy mobile redemption in the future” said Mr. Chung following the launched of the pulse.cikimunki.com portal. Cikimunki is a virtual premium redemption centre developed by MNC that lets user redeem virtual premium such as ringtone, full songs, graphics and games for free. The content in Cikimunki is frequently updated to enable members to have access to the latest songs and tracks. Members can redeem their virtual premiums either through the website or through the phone, giving them the convenience of their choice. |
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