Hakuhodo's latest Global HABIT survey, which polled middle and high-income women from Asian cities, is set to shed brighter light for beauty product marketers.

Top Malaysian online deal site, StreetDeal.my unveiled an innovative marketing strategy to boost its sales - an online social mall where shoppers get the inside scoop on products recommended by Malaysian celebrities.

Marketers in the $1.3 trillion global telecommunications industry are being both challenged and enabled by free over-the-top (OTT) communications service providers, such as Google, Skype and Facebook.

Y&R Malaysia is ranked among the top 20 agencies in the world, according to a global compilation of all the major creative awards shows.

The Lowe legacy in Malaysia began with the establishment of Research Bureau Far East which was later renamed Lintas (Lever International Advertising Services) as it was owned then by the global FMCG giant, Lever Brothers.

Targeted marketing is the buzzword of 2013 and another tool has arisen to assist agencies and businesses with just that - online survey platform EnSurvey.

The year may have just began for many creative agencies in Malaysia but moving forward into 2013, Ogilvy & Mather (OM) Malaysia has its twin peaks philosophy to set it apart from the rest.

It has been nearly half a year since Malaysia's leading cake cafe Secret Recipe unveiled its new concept cafe, Beyond Veggie, catering to the needs of vegetarians and its health conscious patrons, and since then it has opened one at Publika and is about to launch another at its TTDI outlet.

Veteran bankers Foong Pik Yee (pictured) and Jean Yap have been appointed as Hong Leong Bank's (HLB) Chief Financial Officer and Regional Head for Cards and Personal Financing respectively.

With smartphone penetration ever-rising in Southeast Asia, and many in the region being “mobile only” as opposed to “mobile first,” it is time that advertisers take their mobile conversations the “smart” way. According to GfK, smartphone sales in Southeast Asia rose 78% in 2012, with smartphone adoption rates ranging anywhere from 42 to 326 percent in key markets.