With the Chinese New Year fast approaching, promotional advertisements and commercials with a festive tie-in abound, with some brands taking an emotional approach like the recent Petronas' 'Tau Fu Fah' ad. However, Naga DDB took it a step further and created a Chinese New Year PSA of some sorts with their 'Ai Le You' project.

The last two financial years may have moved at a snail's pace but despite a slowdown in advertising expenditure and by extension the creative industry, homegrown boutique agency Creative Republic (CR) recorded milestone growths for two years in a row.

The Malaysian tablet industry recorded a significant growth of 87 per cent in 2012, selling more than 823,000 units, 384,000 units more compared to the previous year, according to a report by Gfk Malaysia..

If there is one thing DiGi can accord to its robust growth last year, especially in the fourth quarter which resulted in a strong finish for the company, that will be the uptake of mobile internet services, whose revenues alone accounted for 32.7% of DiGi's overall service revenues.

Today’s DRAFTFCB MALAYSIA was founded as Associated Publicity (AP) by Mr J.C. Lu with Ajinomoto as their first client. 

Smartphone players Apple, Samsung and Blackberry are putting their best foot forward and vying for the number one spot. Adoimagazine.com brings you a quick review on the competition that’s heating up the marketplace – the BlackBerry Z10, BlackBerry Q10, iPhone 5 and Samsung Galaxy S 3.

In late July last year, Singapore ad agency Spark Fury Creative Consultants Pte Ltd shot a TVC producing two edit versions for Subaru XV in Putrajaya using local production house Yelocentric Sdn Bhd. The client was Motor Image Enterprises Pte Ltd.

TBWA\Shanghai and McDonald’s China have just launched a new Chinese New Year (CNY) campaign featuring the mythical figure, ‘Nian’.

Nielsen’s latest Global Survey of Consumer Confidence and Spending Intensions shows Malaysia declining by two points in the Asia Pacific region which continues to be the most optimistic in the world.

If there's one thing that's synonymous with the Chinese New Year (CNY), that would be the angpow. Another will definitely  be the Chinese zodiac symbol for the year, this year's being the snake. Malaysia's leading telco DiGi has combined both the angpow and the snake in their 2013 CNY campaign.