Saatchi & Saatchi has announced the appointment of new leadership for its Kuala Lumpur office, appointing Adrian Sng to the role of General Manager.

Sng, an industry veteran, began his career at Ogilvy & Mather working on Guinness, IBM & Nokia before stints at Leo Burnett, Wundermann and DDB. His most recent creative agency role was at BBDO Malaysia where he worked on KFC, forming part of the pitch team that re-won the business for BBDO after its two and a half-year hiatus at another Agency.

Sng, replaces the Agency’s previous General Manager, Tina Tong who is leaving to pursue opportunities outside of the industry, and he will report to Paul Roebuck, Chief Executive of Saatchi & Saatchi Singapore and Malaysia.

Commenting on Sng’s appointment, Roebuck stated, ‘Adrian has tremendous spirit and drive, he’s not afraid of a challenge, brings all the right qualities and new skill sets to lead Saatchi & Saatchi in Malaysia to greatness. I am very excited about the future of the Agency in Malaysia under his leadership.’

Sng said of his new role, ‘Saatchi & Saatchi is a famous Agency brand with a very strong heritage of creative and strategic excellence in Malaysia, I’m very much looking forward to helping recapture some of those highs and creating new ones.”

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