Grey Group Malaysia proves itself as one of the most effective agencies in Malaysia in the retail landscape by winning a Gold ‘Dragon of Asia’ in the ‘Best Trade Campaign Covering Retail, Key Account or Channel Specific Activities’ category for its P&G “The Gift of Learning” campaign.

The agency won the most awards at the 2012 PMAA ‘Dragons of Malaysia’ with a total awards tally of six golds, five silvers, two bronzes and three merits. One of the largest marketing communications agencies in Malaysia, Grey Group Malaysia also took home one gold, two silvers, one bronze and three merits for 2012 PMAA ‘Dragons of Asia’. The Promotion Marketing Awards of Asia (PMAA) – ‘The Dragons of Asia’ 2012 took place recently in Kuala Lumpur, Malaysia.

The Dragons for the Best in Asia and the Best by Country, are awarded for the most spectacular and innovative campaigns, which best represent the Entrant’s Country, and then across Asia. This year, the awards witnessed the introduction of the ‘Dragons of Malaysia’. On top of its Gold Dragon of Asia in the ‘Best Trade Campaign Covering Retail, Key Account or Channel Specific Activities’, G2 KL’s P&G ‘The Gift of Learning’ campaign also clinched two Gold Dragons of Malaysia in the ‘Best Cause, Charity or Corporate Responsibility Marketing Campaign’ category and ‘Best Trade Campaign Covering Retail, Key Account or Channel Specific Activities’ category respectively as well as a Silver Dragon of Malaysia in the ‘Best Small Budget Campaign’ category.

Yet another P&G campaign, the Chinese New Year ‘Reunion’ by G2 KL was awarded a Bronze Dragon of Asia in the ‘Best Innovative Idea or Concept’ category. G2 Direct Interactive KL won a Gold Dragon of Malaysia for GAB’s ‘Tiger & Dragon – The Perfect Match’ campaign in the ‘Best Small Budget Campaign’ category as well as a Gold Dragon of Malaysia for GAB’s ‘9 Grand Treasures’ integrated campaign jointly with Grey KL in the ‘Best Activity Generating Brand Volume’ category. Grey KL’s GSK Polident ‘Kilauan Emas’ campaign swept up a Silver Dragon of Malaysia in the ‘Best Brand-Building Campaign’ category and a Bronze Dragon of Malaysia in the ‘Best Sponsorship or Tie-in Campaign’ category. Grey KL also scored for its Maybank Malaysian Open Badminton 2012 campaign by being awarded with a Silver Dragon of Malaysia in the ‘Best Integrated Communications Campaign’ category. “It is indeed a very deserving achievement for the team as they have put in so much effort into creating famous and effective campaigns year on year.

Globally, we work towards the ‘Famously Effective’ mantra and its definitely rewarding to see the results that have flourished from this global alignment. Grey Group’s performance in the industry lately has proven that it is one of the top agencies to look out for as it is not only making creative history constantly but also producing campaigns that effectively grow brands in the market”, says Nicky Lim, CEO of Grey Group Malaysia. For the past 13 years, the PMAA Dragons of Asia has been recognizing the most successful marketing communications work by marketers and agencies across Asia. Gold, Silver and Bronze Dragon Winners have successfully competed in the MAA Worldwide GLOBES, against the Best of the Best in Marketing Communication in the World.

This year the Dragons Recognition programme expanded to create its very first country-specific Awards – The Dragons of Malaysia. Malaysian agencies and clients were recognized within Malaysia, and then compete in the Dragons of Asia and finally the MAA GLOBES. There were more than 20 Malaysian judges, who included marketing heads from financial services, automotive, telecommunications, retail and also beverages. 50 Gold, Silver & Bronze Dragon Winners are now taking part in the 2012 MAA Worldwide GLOBES and the winners will be announced in Chicago in late October.