Malaysia's top media specialists seem to be jostling for some intriguing one upmanship with their in-house Hari Raya video messages posted on YouTube.

I will not hazard any opinion about the originality of idea or quality of execution but I'm sure this year's Kancils can open a new category for these messages.

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GroupM:
http://www.youtube.com/watch?v=rnyHmjh82Dg&feature=youtu.be

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Universal McCann:
http://www.youtube.com/watch?v=UXiPxskVUmE

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Petronas:
http://www.youtube.com/watch?v=J5MeYosVzdY&feature=related

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Wishing all readers an enjoyable Raya:
http://www.youtube.com/watch?v=MkgsYRu8oSc

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