Leading independent provider of integrated digital advertising solutions, MediaMind, will become a global technology partner for Omnicom Media Group (OMG). OMG’s clients will use the MediaMind platform to manage and deliver online ads in North America, EMEA, LATAM, and APAC.

OMG, Annalect — an enterprise marketing company —and Accuen — a trading desk — will integrate MediaMind and parent company DG’s platform capabilities within OMG’s technology platform. OMG will also offer access to its technology teams and roadmap in order to create a valuable technology partnership to be at the forefront of ad campaign and data management.

“Reaching the right audiences with the right tools and services, in a well-integrated fashion, is crucial in an increasingly complex media landscape,” said Andrew Bloom, SVP Strategic Business Development at DG. “This agreement with OMG is an ad technology win for both companies and for our clients who will appreciate the competitive advantages of close integration, coupled with top notch campaign management technology for online and TV advertising.”

“OMG is committed to bringing our customers the latest innovations in cross channel advertising,” said Steve Katelman, EVP Global Strategic Partnerships, Digital. “MediaMind and DG is a natural partner for us as we gravitate towards integrating second screen experiences. Together, we will bridge the offline and online worlds with their solutions.”

DG and MediaMind have taken the approach of providing unbiased third-party tools to maximize the effectiveness of campaigns through a single workflow for TV and digital. Together, DG/MediaMind will offer OMG advertisers the ability to reach audiences across all video channels through an efficient campaign distribution platform while providing accurate cross channel reporting.