He has helped many well known global companies design innovative and successful marketing and CRM strategies having studied  and researched customer behaviour across three continents, particularly in several countries in Asia.

His academic publications on customer behaviour, relationship marketing, and CRM are among the most cited articles on this subject. With decades of global consulting, research and teaching experience in America, Asia and Europe, Dr. Atul Parvatiyar is a rare blend of practicing academic cum entrepreneur and intellectual property developer.

He is the Founder CEO of Institute for Customer Relationship Management (iCRM) that provides consulting, research, training and technology services to major corporations and has offices in several countries including India, Malaysia, UK and USA with over 25 years of teaching and training experience to both students and senior executives in more than 20 countries around the world.

Atul will make you think and learn deeply, thereby enabling you to develop both insights and foresights way beyond this workshop. His focus will be on your learning and understanding, both the core concepts and the latest cutting-edge knowledge. Instead of merely listening to an entertaining presenter, you will come out of this workshop with very good conceptual and practical understanding of customer behaviour perspectives in customer relationship management.

You will learn how to squeeze useful and pragmatic insights from your customer behaviour data to develop meaningful and compelling relational marketing programs. You will also learn how to design, develop, manage, and evaluate your CRM strategies as well as multi-channel customer experiences.

Dr Atul's MasterClass is on August 13. Seats are limited, full details are in attached PDF.