TBWA\Tequila Kuala Lumpur Malaysia wins Best in Malaysia Dragon,
as Grey Group sweeps tons of metal…
For 13 years, the PMAA Dragons of Asia has been recognising the most successful marketing communications work by marketers and agencies, across Asia. Gold, Silver & Bronze Dragon Winners have successfully competed in the MAA Worldwide GLOBES, against the Best of the Best in Marketing Communication in the World.
This year the Dragons Recognition programme expanded to create our first country-specific Awards…the Dragons of Malaysia, in partnership with MARKETING magazine. Malaysian agencies and clients were recognised within Malaysia, and then compete in the Dragons of Asia and finally the MAA GLOBES.
The Dragons of Asia awards ceremony was held at the Dewan Tan Sri Hamzah Abu Samah, Royal Selangor Club Bukit Kiara last Thursday, July 26 to a select industry audience of 150.
Leading retail media player MagiqADS was the sponsor of this event, supported by MARKETING magazine and the International Advertising Association (IAA) Malaysia.
“This year the Dragons received more Campaigns which were far more focused on sales tasks and included multiple layers of activation”. Mike Da Silva, Director of the PMAA Dragons of Asia.
There were more than 20 Malaysian judges, who included marketing heads from financial services, automotive, telcos, retail and also beverages. Total number of judges Asia-wide were 119.
50 Gold, Silver & Bronze Dragon Winners are now taking part in the 2012 MAA Worldwide GLOBES and the winners will be announced in Chicago in late October.
TBWA\Tequila Malaysia claims The Best in Malaysia Dragon
Investing in the share market is considered by the majority of adult Malaysians to be extremely complicated, resulting in a reduction in numbers of people becoming shareholders.
OSK Investment Bank attracted a whole new generation of share market investors by showing the University Students how simple was is to invest in the share market by creating a campus version of their very successful “OSK Investment Challenge”. The OSK Investment Challenge embraced the Internet gaming craze, and gave students the opportunity to become an ace Share market traders, using virtual funds and competing with each other to become the conqueror of Bursa Malaysia, the Malaysian Stock Exchange.
Student and group investors competed with each other to grow the most valuable portfolioand win the Grand Prizes, in real money. Using real time feeds, the OSK Investment Challenge mimicked trends, dips and spikes during the four-week Challenge period.
The Bank also demonstrated the ease in which shares can be traded online, using OSK’s e-broking services, demonstrating the simplicity of the buy & sell process. The Challenge was visible to over 500,000 students via advertising, word-of-mouth & Roadshows which attracted nearly 30,000 participants. 255 Colleges and Universities were involved. 250 lecturers registered with the Challenge as Student Mentors and recruited nearly 500 teams. 79% of participants had little or no investment exposure.
The Best in Asia
Heineken celebrated Christmas in Singapore with the world’s first Christmas tree, powered by social media friendship, involving millions of supporters, generating record sales and winning for iris Singapore, 2 Gold Category Dragons, Best in Singapore and its first Dragon for the Best
Promotion Marketing Campaign in Asia.
Heineken enjoyed a strong position in the highly competitive Singapore market, but needed to work harder to reinforce its premium and innovative brand positioning around Christmas. Singaporeans were starting to trade in real-life get-togethers for interactions on social media –
spending more time on Facebook than any other country in the world.
The Agency encouraged Singaporeans to bring their online celebrations offline, and enjoy the festivities with a beer around the Heineken Christmas tree. Thousands of greetings were exchanged between friends from all over the world and hundreds of thousands of people visited
the tree. The Campaign reached over 3.2 million people through unpaid media and generated record Heineken sales versus the previous Christmas.
ADOI spoke to some industry leaders for their take on the Dragons this year….
“The PMAA Dragons of Asia was the first in Asia to recognize the importance of results in a campaign. Since its beginning the quality of the submitted campaigns has vastly improved putting it again at the forefront of our industry”. Bryce Whitwam, General Manager. Wunderman Shanghai
"With Asia's increasing importance on a global business level, inspiring and effective promotional marketing in the region also becomes increasingly important. The PMAA Dragons of Asia has demonstrated a long-term commitment to recognising and rewarding the best work in Asia Pacific
through the Dragons, and this is very much respected and appreciated within the industry." Craig Mapleston, Managing Director. iris Singapore
"Awards shows like the Dragons are important because they highlight effective creative work done by agencies in Asia. And ultimately, that's our business...to deliver the desired results for our Clients".
Shaun Tay, Head of Account Management. TBWA\Kuala Lumpur