This book is priceless. Put together by some of the smartest people in our business who have been magnanimous in sharing her legacy with pride,
"Yasmin how do you know" is a compilation of the ridiculous wisdom and wit of Malaysian advertising legend and acclaimed film director Yasmin Ahmad.
Famed for her Petronas festive commercials and movies like Sepet and Talentime, this delightful book of irreverent observations and anecdotes relives the magic and charm which made Yasmin so endearing. She comments about almost everything under the sun, and many will find her remarks simply hilarious and timeless.
Here are some gems:
Yasmin on Orang Putih (literally white people): “You know what orang putih are to me? Albino Punjabis.”
Yasmin on what to do before going to bed: “Seek forgiveness from God and to forgive everyone who has hurt you”
Yasmin and how she got Kok Wai Ming the typist to type her copy first(fondly remembered by Irene Ho, Yasmin’s colleague and Ogilvy and Mather): Circa 1980s, all copywriters had to write their copy by hand, then pass it to the typist, Ms Kok Wai Ming, to type on the only computer in the department. And the queue would be horrendously long. Yasmin being Yasmin, would finish her copy only at the very last minute.Once I saw Yasmin so frantically late, she actually went on her knees: “Kok Wai Ming, please type for me first, please…”
Kok Wai Ming: “Cannot!”
Yasmin literally begged: “Please, please, Kok Wai Ming. I’ll even give you an English name if you type for me first.”
“What name?” asked our typist.
“Massive,” said Yasmin, “Massive Kok.”
The book includes her poems, caricatures and photographs, yes she was quite an artist, and her last two commercial scripts written by her before her fatal stroke. In fact, the book is now available at Kinokuniya, Borders and MPH and Times for only RM35. All profits go to Yasmin's favorite charity Mercy Malaysia. The official media launch for this book is as follows (please come):
Date: 28th August 2012
Venue: Kinokuniya @ KLCC
Guest of Honour, good friend and Yasmin Ahmad fan Dr Jemilah, Founder of Mercy Malaysia will be attending.
There will be a book reading and book signing (yes, Yasmin's autograph!)