Media Prima Berhad (Media Prima) Malaysia’s largest integrated media group today announced its national participation in conjunction with Merdeka 2012 celebration through a campaign named, #MYSyg (read as Hashtag My Sayang). The campaign is jointly carried out through Media Prima’s media platforms namely Print, TV Networks, Radio Networks, outdoor and all its digital platforms to commemorate the 55th Merdeka Day celebration.

The objective of #MYSyg is to encourage and inspire Malaysians to share stories of their great moments as a Malaysian and being passionate for their homeland. Through this campaign, Malaysians are welcome to forward their submissions among others on great moments that signify’s our life in Malaysia via video, text and photos based on their individual creativity.

Entries can be submitted via video, text and photo via www.mysyg.com.my. Videos submission should be not more than 3 minutes or text of not more than 150 words. Last but not least, creative photos or unique expression of Malaysians in the pictures. Five finalists from each category will be selected and will go through public voting at 70 percent and appointed professional judges at 30 percent. Meanwhile five lucky voters from each category will also stand a chance to win valued gadgets. There will be a winner for each category and an overall winner.

Malaysians can start submitting their entries from July 19th onwards until August 15, 2012. Lots of prizes will be given away and the winners will be announced on 15 September 2012. More information is available via #MYSyg microsite www.mysyg.com.my

According to Datuk Johan Jaaffar, Chairman of Media Prima, “We will be celebrating the 55th year of independence and I am sure there are a lot of wonderful untold stories kept within us. Every Malaysian has their own stories to share. It does not matter how old you are and wherever you are at this moment. Let us help you to tell your beautiful Malaysian story to the whole world. Besides flying the Jalur Gemilang, let us all put together the Merdeka Day spirit by taking part in #MYSyg.”

Meanwhile, Dato’ Amrin Awaluddin, Group Managing Director of Media Prima said, “Media Prima has always been supportive of local creative contents and this is one of the way to have it. Be creative and share it with us. Media Prima reaches 24 million viewers on a daily basis; your great stories will be featured nationwide across our multi-platforms and globally via the digital platforms.”

Just like the previous years, Malaysia Merdeka Day 2012 will be celebrated throughout August 2012 until 16 September 2012, the Malaysia Day.