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The 8th Malaysian Media Awards ceremony, themed Friday the 13th, which took place at the Royale Chulan Hotel on 13 July 2012 (Friday), was a ‘frightfully’ exciting evening for the media industry as the Media Specialists Association announced the winners for the MMA 2012. The Media Awards ceremony was attended by representatives from leading advertising, creative and media agencies, advertisers, as well as media owners.
With 342 entries this year, participants of the MMA 2012 vied for the Gold, Silver and Bronze awards in fourteen categories, the grand prix award, and the Advertiser of the Year and Agency of the Year awards.
The awards are conferred in recognition of their strategic brilliance, innovation and outstanding results of media campaigns within the industry in Malaysia. The jury panel, represented by a diverse group of 33 individuals, including the members of MSA and their clients, Malaysian Advertisers Association (MAA), Association of Accredited Advertising Agents Malaysia (4As), Malaysian Digital Association (MDA), and sponsors of the Malaysian Media Awards 2012 contributed their unique industry experience into the voting process. The entries were judged based on three criteria: Solutions (Insights/Ideas), Executions and Results.
“We are also pleased to see that the response to the two new categories, Social Media and Activation/Events, that we have added to the awards this year was above average,” said Andy Miller, Organizing Chairman of MMA 2012.
“We are delighted with the quality of the entries this year. Competition is certainly getting tougher as the bar is raised every year. We are very proud to honour and recognize the excellent work and achievements within the media industry. The MSA, through the Awards, hopes to motivate more media professionals to strive for excellence and together raise the standards of media practitioners in Malaysia,” said Ranganathan Somanathan, President of MSA. Click here for more exclusive pictures of the Malaysian Media Awards 2012 night!
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| Winners of the Malaysian Media Awards 2012. |
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| Universal McCann wins the Agency of the Year award at the Malaysian Media Awards 2012. |
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| F & N Interflavine Pte Ltd was the Grand Prix Winner of the Malaysian Media Awards 2012 with their F & N Fun Flavours' entry 'Malaysia Dances with Largest AR Dance Mob'. |
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| Dutch Lady Milk Industries Berhad is Advertiser of the Year for the Malaysian Media Awards 2012 |
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MSA - 8th MALAYSIA MEDIA AWARDS 2012 -TABLE |
| AGENCY OF THE YEAR FINAL STANDINGS |
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| AGENCY |
GOLD |
SILVER |
BRONZE |
POINTS |
| Universal McCann |
5 |
5 |
3 |
30 |
| Mindshare |
2 |
5 |
3 |
19 |
| Zenith Malaysia |
3 |
2 |
2 |
18 |
| Vezium Media Services |
1 |
1 |
3 |
9 |
| Maxus |
2 |
|
|
6 |
| Starcom Mediavest Group |
1 |
|
2 |
5 |
| Carat Media Services |
|
1 |
|
2 |
| Lowe and Partners |
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2 |
2 |
| NOTE: |
| Category 1 to Category 13 |
| Gold |
3 |
Points |
| Silver |
2 |
Points |
| Bronze |
1 |
Points |
| Category 14 |
| Gold |
6 |
Points |
| Silver |
4 |
Points |
| Bronze |
2 |
Points |
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MSA - 8th MALAYSIA MEDIA AWARDS 2012 -SPECIAL AWARDS |
| AWARD |
AGENCY |
BRAND |
ADVERTISER |
TITLE |
| GRAND PRIX |
Universal MacCann |
F & N Fun Flavor |
F & N Interflavine Ptd Ltd |
Malaysia Dances with Largest AR Dance Mob |
| AGENCY OF THE YEAR |
Universal MacCann |
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| ADVERTISER OF THE YEAR |
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Dutch Lady Milk Industries Berhad |
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BEST USE OF TELEVISION |
| Gold |
Universal McCann |
Captain Munch |
Munchy's Food Industries Sdn Bhd |
Captain Munch - Zero to Hero! |
| Silver |
Universal McCann |
Johson's baby Bedtime |
Johnson & Johnson Sdn Bhd |
Johnson's Baby Tales creates magic |
| Bronze |
Starcom MediaVest Group |
FAB |
Procter & Gamble |
Meet FAB Skuad, the Load Lightening Troopers |
BEST USE OF NEWSPAPERS |
| Gold |
Mindshare Malaysia |
Nestle Omega Plus |
Nestle Products Sdn Bhd |
"Heart" Headlines that Shook the Nation |
| Silver |
Zenith Media |
Oxford Fajar |
Oxford Fajar Sdn Bhd |
Re-kindling the romance with words |
| Bronze |
Mindshare Malaysia |
Oreo |
Kraft Malaysia Sdn Bhd |
How Oreo Earned 3X Media Value Over RM 1million |
BEST USE OF MAGAZINES |
| Gold |
Maxus Communications Malaysia |
Horlicks 3in1 Lite
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GlaxoSmithKline Consumer Healthcare Sdn Bhd |
Horlicks 3in1 Benefits the Alpha Women |
| Silver |
Mindshare Malaysia |
Nestle Nestum
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Nestle Products Sdn Bhd |
Nestum brings flavor into RASA |
| Bronze |
Starcom MediaVest Group
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Special K |
Kellogg Asia Marketing Inc (Malaysia Branch) |
Over 600 women took up the "2-weeks challenge"! |
BEST USE OF RADIO |
| Gold |
Vizeum Media Services |
Sports Toto
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Sports Toto Malaysia Sdn Bhd |
Last Taboo on Radio |
| Silver |
Mindshare Malaysia |
Nestle Kit Kat
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Nestle Products Sdn Bhd
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Malaysia-nizing Kit Kat through the Airwaves |
| Bronze |
Vizeum Media Services |
Nippon Paint |
Nippon Paint (M) Sdn Bhd |
Who says Radio is just a supporting medium? |
BEST USE OF DIGITAL (Online, Interaction, Mobile) |
| Gold |
Starcom MediaVest Group
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Digi |
DiGi Telecommunications Sdn Bhd |
DiGi WWWOW - For the People, By the People |
| Silver |
Mindshare Malaysia |
OSK |
OSK Investment Bank Berhad |
OSK Investment Challenge: Helping Students Win the Investment Game through Play |
| Bronze |
Lowe & Partners |
F&N Sweetend Creamer |
F & N Dairies Sdn Bhd |
TehTarikFacebook Community |
BEST USE OF DIGITAL SEARCH |
| Gold |
Universal McCann |
Friso |
Dutch Lady Milk Industries Berhad |
Creating Dissonance During Search |
| Silver |
Carat Media Services |
MINI |
BMW Malaysia |
We Know Your Inner MINI! |
| Bronze |
Universal McCann |
Dutch Lady |
Dutch Lady Milk Industries Berhad |
Dutch Lady's 5 pronged Crisis Response |
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Zenith Media |
Kolony |
Celcom Axiata Berhad |
A virus of 3.8 million starts with 200 Patient Zeroes! |
BEST USE OF SOCIAL MEDIA |
| Gold |
Universal McCann |
Johnson's baby |
Johnson & Johnson Sdn Bhd |
Mommy Where is My Room? |
| Silver |
Universal McCann |
Dutch Lady UHT |
Dutch Lady Milk Industries Berhad |
The Great Milk Elections |
| Bronze |
Lowe & Partners |
F&N Sweetend Creamer |
F & N Dairies Sdn Bhd
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TehTarik Friend Finder & Scheduler App |
BEST USE OF SPONSORSHIP |
| Gold |
Universal McCann |
Captain Munch |
Munchy's Food Industries Sdn Bhd |
Captain Munch - Zero to Hero |
| Silver |
Universal McCann |
Johnson's baby Bedtime |
Johnson & Johnson Sdn Bhd
|
Johnson's Baby Tales creates magic |
| Bronze |
Vizeum Media Services |
CIMB Home Financing
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CIMB Group |
Small Solution, Big Results |
BEST USE OF OUT OF HOME MEDIA |
| Gold |
Universal McCann |
F&N Fun Flavours |
F & N Interflavine Pte Ltd |
Malaysia Dances with Largest AR Dance Mob |
| Silver |
Mindshare Malaysia |
Hotlink |
Maxis Mobile Services Sdn Bhd |
Hotlink - Injecting Heart and Life into Kelantan |
| Bronze |
Universal McCann |
Coca-Cola |
The Coca Cola Company |
Coca-Cola Creates a Spectacular Happiness |
BEST USE OF ACTIVATION / EVENTS |
| Gold |
Zenith Media |
Coway Water Softener
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Woongjin Coway (M) Sdn Bhd |
Coway Shower Party! |
| Silver |
Vizeum Media Services |
Nippon Paint |
Nippon Paint (M) Sdn Bhd |
Transforming Orphanages into Homes |
| Bronze |
Mindshare Malaysia |
Astro Education |
Measat Broadcast Network Systems Sdn Bhd
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How Astro Tutor TV Invaded Schools and Won Teachers and Students |
BEST USE OF POINT OF SALE |
| Gold |
Mindshare Malaysia |
Nestle Omega Plus |
Nestle Products Sdn Bhd
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SEA's Largest Cholesterol Check Delivers Large Sales |
| Silver |
Universal McCann |
Dutch Lady Growing Up Milk |
Dutch Lady Milk Industries Berhad |
Smart Tales takes mommy shoppers by surprise |
| Bronze |
Zenith Media |
Mango |
Mango |
Mango Storm The Streets To Stores |
BEST USE OF BRANDED CONTENT ON TV |
| Gold |
Maxus Communications Malaysia |
Polident Adhesive Cream |
GlaxoSmithKline Consumer Healthcare Sdn Bhd |
Polident Gives Golden Citizens Confidence to Shine |
| Silver |
Mindshare Malaysia |
Sunsilk |
Unilever (Malaysia) Holdings Sdn Bhd |
Sunsilk helped me achieve my dreams |
| Bronze |
Universal McCann |
Coca- Cola |
Coca Cola Far East Limited (Malaysia Branch) |
One World. One Malaysia. One Song of Happiness. |
BEST USE OF A SMALL BUDGET (under RM100,000) - Excludes Digital |
| Gold |
Zenith Media |
Oxford Fajar |
Oxford Fajar Sdn Bhd |
Low-budget romantic affair for logophiliacs |
| Silver |
Zenith Media |
Coway Water Softener |
Woongjin Coway (M) Sdn Bhd |
Getting Into the Shower with customers |
| Bronze |
Mindshare Malaysia |
Nescafe Dolce Gusto |
Nestle Products Sdn Bhd |
A BIG BREAK from Media Heavyweights |
BEST INTEGRATED MEDIA CAMPAIGN |
| Gold |
Zenith Media |
Kolony |
Celcom Axiata Berhad |
Infecting 3.8 million Malaysians with Kolony Virus |
| Silver |
Universal McCann |
Dutch Lady UHT |
Dutch Lady Milk Industries Berhad |
The Great Milk Elections |
| Bronze |
Vizeum Media Services |
Nippon Paint |
Nippon Paint (M) Sdn Bhd |
I LIKE MY HOME |
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