Dutch Lady, Leo Burnett And The Sweet Shop Dive Head First Into A Story Of Triumph And Accomplishment
Wednesday, 27 June 2012 15:24
The Sweet Shop’s Jeff Wood, Leo Burnett Kuala Lumpur and Dutch Lady bring to life the heart warming story of a young girl’s love for the water and her mother’s willingness to let her follow her dream.
The spot ‘Water Lover’ tells the story of Pandelela Rinong, Malaysia’s National Diver and her journey to the top with the help and encouragement of her mother.
Jeff Wood’s ability to bring this story to life through stunning imagery and raw emotion was a particularly thoughtful process for the director, describing the job as “an absolute joy. Without their professionalism and charm the naturalistic result would not have been possible”.
Wood continues, “The opportunity to base a commercial on the life of a real person doesn't come along that often, and then to have the opportunity to cast Pandelela and her mother was even more special. We all worked hard to stay true to their story and represent Pandelela as close to reality as possible, which I think comes out nicely in the end result”.
On behalf of The Sweet Shop we like to wish her good luck at the 2012 London Olympics.
Agency: Leo Burnett, Kuala Lumpur, Malaysia Client: Dutch Lady Product: Dutch Lady Milk Title: 'Water Lover’ Executive Creative Director: Eric Cruz Creative Director: Kesaven K Deenadayalan Copywriter: Ng He Xiang Art Director: Wong Siak Fie Agency Producer: Rasydan Mubin Ahmad
Production Company: The Sweet Shop Director: Jeff Wood Producer: Daniel Ho Executive Producer: Claire Davidson Director of Photography: Daniel Low Hee Chye Editor: Keith Ngiau Co-Production Company: Biscuit Films, Kuala Lumpur