Hello Axiata, part of Axiata and one of the pioneering telecommunications companies in Cambodia, has appointed M&C Saatchi Malaysia to be its advertising agency for both above and below the line campaigns to deliver its promise of “Say hello to a better future” to a fast growing market.

“We are thrilled to have been given this amazing opportunity to partner such an esteemed organization,” said Managing Director, Lara Hussein. She added, “Our best people, with their many years of experience working on telecommunications accounts, are working on Hello Axiata as I speak. Cambodia is opening up so quickly, we couldn’t have chosen a better time to be a part of its exciting transformation.”

M&C Saatchi helped to launch Axiata as a major telecommunications player in Asia to resounding success. It is also the primary agency for Axiata’s largest operating company, Celcom Axiata in Malaysia, since 2003.