Optimedia has been appointed media agency-of-record for both City Chain and Optical 88 in Malaysia following a review.

Optimedia Malaysia will take on media planning and buying for City Chain, one of the largest and leading watch retain chain, in Malaysia. Providing customers with a wide range of renowned watch labels, City Chain has over 200 outlets across the Far East and Southeast Asia.

For Optical 88, the Hong Kong-based professional optical retail network is the largest in its home market and its network of over 200 shops currently spans across Macau, Guangzhou, Singapore, Thailand and Malaysia.

On the dual account wins, Wong Pi Yee, Managing Director of Optimedia Malaysia, said: “Both
City Chain and Optical 88 were keen to partner with Optimedia due to our strategic approach
to their business.

We’re very excited to be working with two very successful and well-known retail chains in
Malaysia, and we’re looking forward to contributing to both organizations’ future success by
driving greater returns for their marketing and media investments.”