This is the fourth year MARKETING magazine has conducted the global-standard CREAM study.

CREAM stands for Client Relationships And Experiences with Agencies in Malaysia.  

The survey commissioned by MARKETING magazine, conducted by TNS-RI using their world-famous TRI*M stakeholder measurement tool, is in collaboration with R3, one of the world's leading agency evaluation and assessment specialists.

Responses were gathered from owners of over 500 brands spread across a spectrum of categories and being serviced by various agencies in Malaysia. All respondents are advertisers who are decision makers in the Creative and Media agency relationships.

And the winning Agencies are..

CREAM Creative Agency of the Year 2012

Champion           Lowe Malaysia

1st RunnerUp             Draftfcb

2nd RunnerUp            McCann-Erickson

CREAM Media Agency of the Year 2012

Champion              Mindshare

1st RunnerUp             Carat

2nd RunnerUp           Vizeum

Special Categories Winners:

CREAM Most Recommended Agency of the Year 2012 Lowe Malaysia 

CREAM Best in Account and Business Orientation Agency of the Year 2012 Vizeum

CREAM Best in Quality of Talent Agency of the Year 2012 Carat

CREAM Best in Strategic Abilities Agency of the Year 2012 McCann-Erickson

The CREAM awards ceremony will be held at the Chief Marketing Officers (CMO) Conference 2012 this Thursday. More than 200 senior-level marketers are expected to be in attendance with some speaking at this full-day CMO event.