Lowe Malaysia has been appointed to drive beverage brand Spritzer’s campaign for its range of flavored water products, Spritzer Tinge.  

Spritzer Tinge, which entered the Malaysian market about three years ago, is a natural, non-carbonated mineral water that comes in a variety of flavours.  Targeted primarily at the youth, Lowe Malaysia’s mandate is to drive awareness of existing as well as new flavours.

This news comes on the back of Lowe having announced the arrival of a new Managing Director, Mazuin Zin as well as being appointed the agency for the automobile giant Perodua recently.

“The brief for Spritzer Tinge gives us a great opportunity. Communicating to the youth is never an easy task and our teams are relishing the challenge  to do some really exciting things in the digital and social media space, where the brand’s core target reside,” said Khairudin Rahim, Lowe Malaysia’s Chairman, when asked to comment on the win.

Lowe Malaysia’s  campaign for Spritzer Tinge is expected to break later this month.