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|Floorstoppers Push Boundaries of 3D Floor Stickers With New Sony PS Vita|
|Friday, 01 June 2012 16:19|
Strategically located at the main entrance, the marquee sticker measured in at a whopping 30 feet by 15 feet, making it the largest printed 3D floor sticker in Asia! Incorporating design elements from Sony’s successful game franchise “Uncharted” and using Floorstoppers patented 3D Vertical Illusion technology, the floor sticker was designed to create an interaction point between casual shoppers and the product. Mall patrons were actively involved in picture taking opportunities, at times waiting in queues five people deep.
“It was awesome! Words can’t describe it but when I first saw it, I thought it was cool as the effect was really outstanding. Besides that, it was satisfying to see positive response from mall goers when they took pictures with it. Some even uploaded the pictures onto social media sites and tagged us,” said Cyrus Ng (PlayStation PIC, Sony Malaysia), commenting on the immersive nature of the 3D Floors sticker.