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|MSA Announces Re-Election Of Starcom Group CEO Ranganathan As President|
|Tuesday, 15 May 2012 18:38|
ln order to do that MSA have taken steps to identify programmes to ensure the 'How' of skilled and talented people into the industry by working alongside universities and colleges, and enhancing the knowledge of the people in the industry through intensive training using sourced experts in the field. Steps have also been laid down to ensure that clients recognize the value that the media specialists’ brings into the marketing equation to create brand value and ultimately shareholder value.
A number of initiatives to gain traction for the industry included laying down pitch guidelines, seeking accountability in the digital space by reaching a level of engagement between ABCÍ, the Malaysian Digital Association and the vendor, sharing thoughts and ideas with media owners on optimization of research and ROI and paying tribute to the contributors of effective marketing communication strategies by partnering the 4As and the in the Effie Awards.