Microsoft and Pixel Media partner to help advertisers reach consumers on Skype

Microsoft today announced the availability of Skype advertising that per month – while also supporting large-­‐format, rich and interactive ads. Pixel Media, a digital advertising sales network for online and mobile advertising, will be the exclusive advertising representative of Skype in Hong Kong.

Skype is on of the world's most valuable communication tools and sits at the heart of daily life for millions of people. Advertisers on Skype have a unique  opportunity to be part of the Skype experience, which enaables people around the world to connect when they are apart through voice and video calling, instant messaging, conferencing, file and screen sharing and more.

The addition of the Skype advertising inventory enables advertisers in the territory to reach consumers on MSN.com.hk, as well as on Windows Live Homtail and Messenger. Skype provides advertisers with an intimate social platform that has broad reach and engagement across a global peer-to-peer network. Skype calls total more than 300 billion minutes annually, with approximately 50 percent of these minutes in video calls. In addition, there are more than 400 million users on Skype at any given moment.

Leslie Chu, General Manager of Microsoft Advertising in Hong Kong and Taiwan said, "We're excited that advertisers in Hong Kong can now be part of the Skype experience. By including Skype into MSN, Windows Live Messenger and Hotmail, we are able to offer advertisers unparalleled reach across very intimate and unique communications platforms."

Kevin Huang, CEO of Pixel Media said, "We are pleased Microsoft selected us to be part of this new and exciting platform. Skype is an important addition to the digital advertising landscape in Hong Kong."

Inventory on Skype is already seeing support from local advertisers, with Galaxy Macau becoming the first to launch.

Herbert Lam, Regional Director of Universal McCann, the agency for Galaxy Macau said, "With a strong brand affinity, loyal users and long dwell times, Skype is a great way to ignite interest in Galaxy Macau's first anniversary campaign. We are pleased that Galaxy Macau is the first advertiser in Hong Kong to be part of the Skype experience.