MEC, www.mecglobal.com celebrates its 10th anniversary today, marking a decade’s presence globally and in Malaysia with an optimistic outlook for the years to come.
MEC: Destined to “Challenge” from the start
MEC (then Mediaedge:cia) was first created in 2002 from the first ever merger in WPP’s history of two of the industry’s most innovative independent media agencies: The Media Edge and CIA. As a founding partner of GroupM in 2003, MEC helped to pioneer the concept of volume consolidation. “Even today with other groups attempting to replicate this model, GroupM is considered to be a practice leader in group trading”, said Managing Director of MEC Malaysia, Mr. Law Chan Keong.
Chan Keong also added; “MEC is honoured by the encouragement and enthusiastic support of our clients and business associates these past 10 years. We’ve evolved into a fully integrated media agency with a reputation for delivering strong Engagement Ideas.
This has been most evident over the past two years, where MEC Malaysia has triumphed with 15 new business wins with consistent double digit growth. We will continue to forge ahead with diversified and layered communications solutions designed to give our clients a competitive advantage in this ever-changing media environment.”
MEC: Never satisfied with being a follower
With the advent of Social Media and the rapid evolution of the digital landscape, MEC Malaysia established MEC Interaction in 2010, being one of the first agencies to fully integrate our specialist digital services within the agency to offer seamless ‘Paid, Owned and Earned’ solutions, encompassing display buying to social media management, online recruitment to search engine marketing. Unsurprisingly, MEC has achieved the fastest digital revenue growth within GroupM Malaysia with an 85% surge in the first four months of 2012.
In 2010, the agency established our specialist Analytics and Insight groups. One of the key outcomes of this move was the ability to understand the impact of digital and traditional media during the consumers’ path to purchase.
“More and more clients are engaging us for Analytics and Insight related projects of which the services include focus group studies for new product launches, field work and analysis for a consumer path-to-purchase, target audience segmentation, digital performance analytics and much more.
We have also seen a three-fold increase in Content Partnerships and Activation. Our proven track record in brokering and managing entire content projects is highlighted by the award-winning Sony Handycam “Share the Moment” on Astro and the content partnership between Yeo’s and NTV7 which created a No.1 rated Chinese New Year TV program,” Chan Keong shared.
MEC: The promise to continue challenging the establishment
In 2010, the game changing ‘action leadership’ document Are you in control enough to let go? was published and shared with over 200 clients around the world – providing a roadmap for their (and MEC’s) media future.
Charles Courtier, Global CEO said, “We’ve achieved a lot since our launch in 2002. In the past ten years we have more than doubled in size and we were named RECMA’s fastest growing network of the decade. Our global network was named media agency of the year in both 2006 and 2007 by Advertising Age and Adweek, an unprecedented honour; and we’ve racked-up 53 local Agency of the Year awards all over the world in the decade.
We constantly challenge ourselves to accelerate change. Keeping pace with today’s communications landscape continues to occupy most of our waking hours. Our ability to provide strategic leadership to our clients in this environment is the key to our future.
It’s been an exceptional ten years. The ‘challenger’ in us is alive and well. But at MEC, we’ve always had the confidence and commitment to push through change on a global scale where it benefits our clients and our people.
We look forward to the next ten with relish and excitement.”