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|Grey Launches The ‘Mightiest’ Campaign For KFC’s Zinger Double Down Burger|
|Wednesday, 09 May 2012 15:44|
The new campaign introduces a different twist to the conventional old-fashioned burger for consumers always on the lookout for new food creations to whet their appetite without cutting slack on taste. With the launch of the new burger, it not only fulfills what consumers are looking for, but with extra power on taste. Playing on the superhero themed movie, the ‘Avengers’, the burger gives consumers a real treat for their taste buds with the three-tiered crisp combination of double Zinger fillets and turkey bacon strips with cheese. Always at the forefront of offering the ultimate taste in their burgers, KFC’s Zinger Double Down burger is the first of its kind in the market.
The creative thinking was to position the burger as the ‘mightiest’ burger ever assembled. Playing up on KFC’s tie-up with the movie, ‘Avengers’, where various superheroes gather to save the world, KFC gathered the mightiest, crispiest ingredients and turned the Zinger Double Down into the superhero burger of all burgers. Targeting the ‘meatosaurus’ alpha males, ages ranging from 18 – 35 years old, the unique all-meat burger can be found exclusively only at KFC.
The campaign will run till 29th May 2012.