Seah, who will retain his CEO role, will work collaboratively with the regional and local leadership of Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia to strengthen the service offering and clout of all agencies in the region. Country Chairs support the brand leaders to drive cross-brand growth initiatives for VivaKi in market, as well as deliver against operational and financial goals.

Jeffrey has spent more than a decade at SMG and under leadership has paved the way for Starcom to become an established entity in South East Asia. Initially he was responsible for launching the Starcom brand in Asia and setting up its first office in Singapore in 1999. He also helped launch the Starcom IP Digital Marketing Unit across Asia in 2002; at an age when digital was still a pariah in the advertising fraternity. Jeffrey then spent three years with Group M before re-joining Starcom MediaVest Group in 2009 as CEO to helm the operations across the South East Asia region.

On his new appointment, Jeffrey said: "The introduction of the VivaKi structure in SEA will help consolidate scale in the marketplace. It allows both ZenithOptimedia and Starcom MediaVest Group to align our focus and resources to future proof our operations.