At the recent Asian Marketing Effectiveness Festival 2012, Ogilvy & Mather Malaysia scored a Silver win for their client Nestlé for Milo Cans Next game in the Interactive Marketing category. There was no Gold winner announced in the same category.

Grey Group Malaysia’s campaign bagged a Bronze for ‘Most Effective Use of Branded Content’ and shortlisted in the ‘Most Effective Use of Sponsorship and Event Marketing’ category. Grey Group Malaysia and GlaxoSmithKline  teamed up for GSK’s denture adhesive cream product, Polident, to tap into the huge pool of 2.1 million Malaysian denture wearers. The challenge Polident was that denture wearers are shy about their condition and in Malaysia, the denture adhesive category in the market was non-existent.

In collaboration with Astro they did a branded content reality TV singing contest exclusively for people 45 and above called “Kilauan Emas’ (Golden Shine). Well known actress and self confessed denture wearer Norlia Ghani, was used in the recruitment promotion drive to encourage denture wearer participation.