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|ZenithOptimedia Group Launches New Global Positioning|
|Wednesday, 25 April 2012 19:48|
ZenithOptimedia Group has launched a new global strategic positioning, ‘Live ROI’. In addition the Group is unveiling a comprehensive global rebrand across all ZenithOptimedia Group companies including Zenith, Optimedia, Moxie, Newcast, Performics, Ninah, Sponsorship Intelligence and Scoop to reflect the new positioning.
“We were the first media agency to put accountability at the core of everything we do, and our pioneering expertise in this area has driven our success and underpinned our growth” commented Steve King, Global CEO for ZenithOptimedia Group. “Consumers increasingly live their lives in a digital world in which traditional ROI techniques no longer deliver everything our clients need. Live ROI does. It takes ROI to the next level and ensures a real time approach that identifies how and where budgets can be invested to deliver the best returns. Over the past two years we have put Live ROI through the most demanding tests and it is the most comprehensive and future facing approach available to clients.”
The new positioning will be supported with a number of cutting edge tools, processes and development programmes including Touchpoints ROI Tracker, Socialtools, Adforecast.com, Open and Live Academy. Touchpoints ROI Tracker is the world’s largest research database of relative consumer influence across paid, owned and earned touchpoints and has a proven track record in delivering the greatest possible return on clients’ media investment. Socialtools is a new state of the art proprietary software tool that tracks the performance of brand pages in Facebook via live dashboards, showing trends in metrics such as number of fans, likes, comments, engagement rate, etc. for each brand page, as well as competitive comparisons across multiple brand pages.
Wong Pi Yee, Managing Director for Optimedia (Malaysia) said, “As part of the repositioning we have taken this opportunity to reinvigorate our corporate brand both internally and externally. As the fastest growing media agency network, this new identity heralds our next stage of growth and demonstrates our commitment to our clients and staff that we will continue to be at the forefront of communications planning and buying.”