KFC Malaysia launched “Balik Makan Malaysia”, a new brand campaign developed by BBDO/Proximity Malaysia to remind Malaysians of the importance of family dining, reinforcing KFC’s Family Feast.

“Malaysians have gathered round the family table over a tasty, convenient and hearty KFC meal for decades,” says KFC’s General Manager of Marketing Kelvin Hong.

“Since KFC Malaysia’s first outlet opened on Jalan Tunku Abdul Rahman 30 years ago, KFC has become a Malaysian household name. I'm sure everyone has fond memories of mum and dad bringing home a bucket KFC for a family feast. Happy family occasions like this should be for every day,” Hong said. “To keep the family dining tradition alive, we hope Malaysians will pick up a KFC Family Feast bucket and dine with their loved ones once more.”

BBDO/Proximity Malaysia’s Executive Creative Director Richmond Walker said: “Balik Makan Malaysia” is a campaign to encourage Malaysian families to gather at the family dining table and strengthen the bonds of kinship.

The “Balik Makan Malaysia” campaign was launched on broadcast, print, out-of-home channels and points-of sale. It will run on all daily newspapers and points-of-sale across 500 KFC outlets. The campaign TVC airs nationwide.