With the help of marketing agency Total Sports Asia (TSA), Dutch Lady Malaysia has agreed on a partnership with the Olympic Council of Malaysia (OCM) to support four of Malaysia’s top athletes who will be participating in the London 2012 Olympic Games.

The four athletes, who will be a part of Dutch Lady Malaysia's campaign throughout 2012, are Malaysia’s top track cyclist Azizulhasni Awang; world No.6 diving sensation in the 10m platform category Pandelela Rinong and national No.1 men's doubles badminton players, Koo Kien Keat and Tan Boon Heong.

“We are very happy to have brought these two parties together;” said Marcus Luer, TSA’s Group CEO and continued, “The idea to support these great, talented Malaysian athletes on their way to the London 2012 Olympic Games and simultaneously increase awareness for healthy and balanced nutrition among Malaysia’s population with their help and success as professional athletes is a very unique and exemplary approach.”

In order to support the athletes, Dutch Lady Malaysia will also be sponsoring the athletes' mothers to go to the London 2012 Olympic Games to watch their children compete live at their respective competitions.

Danny Chew Kar Wai, Sales Director of Dutch Lady Malaysia added, "Dutch Lady Malaysia is honoured to be associated with some of our country's most celebrated sports personalities. These four athletes have consistently made our nation proud through the years and we are privileged to have them with us for our 2012 campaign."

Speaking after the signing ceremony, OCM President Yang Amat Mulia Tunku Tan Sri Imran Tuanku Jaafar applauded Dutch Lady Malaysia’s effort in recognising the athletes and their mothers’ contribution in promoting the importance of nutrition, especially through sports.