A bunch of passionate and award winning technology journalists who want to see the ICT industry in South-East Asia grow, believe they can help by providing insightful and analytical coverage of the ICT ecosystem in the region.

Digital News Asia or DNA will provide coverage on industry issues, business models, public policy, entrepreneurs, start-ups and funding, new technology as well as business trends and developments, research and ground-breaking projects, plus profiles on the movers and shakers in the industry.

The three founders start with Karamjit Singh as CEO & Editor-in-Chief. He first joined The Edge, Malaysia’s premier business publication, in 1995 and covered a number of areas before specialising in the telecommunications sector. A. Asohan is Executive Editor who spent 18 years as a technology journalist with The Star where he was the Editor of popular In.Tech pull-out until 2005, when he was posted to Bangkok as the Editor of the Asia News Network (ANN). And finally, Edwin Yapp is Senior Editor. Edwin is an award-winning journalist and runs his own editorial consultancy, inSight Editorial Services. He has been the Malaysian correspondent/blogger for technology portal ZDNet Asia, a sister website of the famed CNET News.com, now a division of CBS Interactive.

DNA will operate on a freemium model and is founded by  “Bread-and-butter” news items, abridged versions of feature stories, shorter columns and commentaries will be available for free. Most commentaries, analytical articles and “deep dive” features would be available only to subscribers. Subscription is sold for 6-month blocks at RM10 a month.

DNA is for those interested in tech news and developments in general and targets the 200,000 people working in the tech ecosystem where 150,000 are estimated to be MSC status companies. According to MDeC, their average salary as of end of 2010 was RM4,380. That is above average income. The other 50,000 work in the telco space.

There will also be an emphasis on enterprise tech, but from a customer and not a vendor viewpoint, including how organisations are using ICT to address business concerns and objectives. This suits CMOs, CFOs and CTOs across all industries where technology adoption is a competitive necessity and where smart technology adoption can be a winning differentiator.  

Details at www.digitalnewsasia.com