Castrol, the world's leading premium lubricant specialist and proud sponsor of the UEFA EURO 2012™ tournament has recently launched the Castrol Ada Kick campaign, giving their loyal consumers a chance to win the ultimate football fan experience: an all-expense paid dream trip to watch the UEFA EURO 2012™ live in Poland!  Inspired by the beautiful game, the Castrol Ada Kick campaign is designed for Malaysian football fans to put their knowledge, passion and 'kick' for the game to the test.

According to Mark Ng, Marketing Director of Castrol Malaysia, Singapore and Philippines, "Building on a successful UEFA EURO 2008™ and 2010 FIFA World Cup™ sponsorship, Castrol is excited and proud to be a sponsor of the upcoming UEFA EURO 2012™. Castrol has always been pushing the boundaries utilising analysis, cutting-edge technology and innovation to deliver exceptional performance. The qualities that make winning performances from world class teams and footballers such as our Global Ambassador Cristiano Ronaldo are very much a reflection of the performance of our oil. "

Ng also emphasized on Castrol Magnatec being the 'World's Best Defender', adding that "Strong defense is key in winning games, and just like all great defenders, the intelligent molecules in  Castrol Magnatec clings and safeguard your engine. After all, 75% of engine wear happens while your engine is still warming up. With Castrol Magnatec defending your engine, you may score an opportunity to experience a red carpet event at the ultimate football event of the year. We look forward to bringing an exciting programme of UEFA EURO 2012™-centric activities to our Malaysian consumers."

The Castrol Ada Kick contest is open to all Malaysian citizens with a valid MyKad (aged 18 years and above) and  runs from March 1st to April 30th, 2012 over a 2-stage selection process:

Stage 1 (March – April 2012): Purchase any 4L Castrol EDGE/Magnatec/GTX Modern Engine to receive a proof of purchase (POP) code to enter the contest. Answer a question via SMS and put your football knowledge to the test!

Stage 2 (May 2012): 20 finalists will battle it out in a series of exciting challenges! A test of strength, knowledge and passion for the game!

Besides the dream red carpet UEFA EURO 2012™ experience, other attractive prizes are also up for grabs. Among which are 52" Sharp Aquos LCD TV, Canon 600D, Samsung Galaxy SII, Adidas Seoul Digital Watches and other Castrol Premium Merchandises.

To score an opportunity to experience the red carpet treatment at the football event of the year, please log on to www.facebook.com/castrolmalaysia or visit www.castrol.com.my for more information.

The coming Malaysian Media Conference (MMC) 2012 is themed as 'Digital Disclosures'. MMC will attempt to unravel the issues in terms of understanding the new connected user, optimisation of current working processes (role of technology), managing client expectations and Big Data through these exciting times ahead. The Malaysian Media Conference will frame this scenario and the way forward for all thinking media practitioners... Email  This e-mail address is being protected from spambots. You need JavaScript enabled to view it to register your participation!