M&C Saatchi Rolls Out The New Volkswagen Sharan
Wednesday, 22 February 2012 22:41

Volkswagen Group Malaysia expands its growing line up, with the new Volkswagen Sharan - a full 7-seater premuim MPV, equipped with a 2.0 litre TSI turbocharged powerplant, mated to a six-speed DSG transmission.

Executed by M&C Saatchi, the aggressive launch campaign will roll out across ATL and BTL media.

Based on the proposition, 'Great to the smallest details', the campaign focuses on how countless innovative features in the Sharan add up to a tremendous whole. Some of the innovative features include Park Assist for easy hands-free parallel parking, a touchscreen satnav, electric sliding doors and a large panoramic electric sunroof. As one of the safest MPVs, it also comes standard with 9-airbags, an integrated child seat, ABS and EBD.


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