Agency Continues to Strengthen Relationship With Peugeot

Andrew Lee, Managing Director of Euro RSCG Malaysia

Euro RSCG Malaysia has won a project for Automobiles Peugeot, following a competitive pitch against three other agencies.  The agency is tasked with developing the launch campaign of a Brand new model to be launched this year in the ASEAN area, including TVC, print and catalogue.

The win comes at a time of strong growth for Peugeot in Malaysia. 

 "This is an exciting time for Peugeot as this is the first time that we are producing a pan-regional TVC in Asia-Pacific. This particular model shows the attention we are giving to the markets in the region" said Denis Lefebvre, Communication Manager for Asia Pacific.

Commenting on the win, Andrew Lee, Managing Director, Euro RSCG Malaysia said: "We’re delighted to be partnering with Denis and his team across the ASEAN region. Peugeot is a world leader that we deeply admire for their commitment to excellence and the win underlines the strength of the agency’s dedication to constant innovation and ground-breaking Creative Business Ideas"

Seong Nh, Executive Creative Director, Euro RSCG Malaysia added: "Peugeot is a great brand to work with - they thrive for creative ideas and we are excited to have such a challenging assignment to start off 2012."

The win solidifies the relationship with Euro RSCG, which has deep roots running several decades, beginning in France in 1978 and spanning more than 100 countries globally today.