Luck is not the reason for getting your company's news published in the newspapers or getting it broadcast over radio or television.

Developing good media relations and pitching newsworthy ideas to editors and reporters is the reason for getting your news highlighted in the media, according to M.Krishnamoorthy, who has 30 years experience working as a journalist with the print and overseas television networks.

"The companies succeed in getting their news in the media because they have learned the skills and developed the art of writing or publicizing newsworthy stories. Daily, publications receive hundreds if not thousands of faxed and electronic e-mail press releases. So, what, how and why does the editor choose one from another?"

He added that corporations need to ask some serious questions before trying to get their news in the media.

"Have you got a newsworthy story? Are you thinking like a reporter or an editor? What's the relevance of your event to the people or the community? And, of course remember persistence and making those persuasive calls makes the difference whether your event gets covered or not."

Krishnamoorthy said CEOs, public relations managers have over the years mastered the technique of dealing with the media to focus on the positive publicity for their companies.

"The name of the game is to pitch or hook an angle in a unique way that the media will buy your idea and publish or broadcast it. So, tell a compelling story in an exciting way. Over 90% of all press releases are discarded because they are boring and are not creative in telling a story to attract or excite readers."

As a media relations adviser and part time lecturer at universities, Krishnamoorthy also trains heads of Government departments, ambassadors, CEOs and executives.

He said relationships could be built through networking, having a meal or Teh Tarik with the editorial staff.

"Through better communication with journalists contacts are developed, and relationships are built," said Krishnamoorthy who is conducting a workshop on How to Get Publicity and Face the Media on February 29th at the Sime Darby Convention Centre.

The one-day workshop is organized by Marketing magazine publisher Sledgehammer Communications and it is HRDF claimable. For more information call Ruby, tel. 03 7726 2588.

DEVELOPING good media relations and pitching newsworthy ideas to editors is key to getting your news highlighted in the media, says M.Krishnamoorthy, who has 30 years experience working as a journalist in print and with overseas television networks.

"The companies succeed in ... Read full article>>