Perodua's philosophy of "Because You Matter Most" reflects the company's passion in placing the people as its top priority.This Chinese New Year, Perodua will, once again, put their philosophy into action. 

For the festive season, Perodua intends to give every single Malaysian a chance to receive good fortune as they usher in the new year. And to realise Perodua's vision, its partner - Spin Communications - developed a festive campaign that extends beyond the traditional print medium.

The campaign called Uncle Fortune's Lucky Gift follows a custom for the Chinese to perform a ritual on the first day of the Chinese New Year to invite the God of Fortune into their homes. However, the ritual requires a lot of preparation and usually performed in the wee hours of the night. 

With the campaign, good fortune can be brought into the home in a fun and easy way. All Malaysians need are two things: a smart phone and Perodua's Chinese New Year print ad. 

A pre-Chinese New Year ad allows readers to scan the QR code on the ad for an introduction to Perodua's very own Uncle Fortune. Each scan leads to a video featuring a hilarious scenario starring the happy-go-lucky character. The print ad, with support from online buzz generated by social media seeding, will also drive readers to look out for a subsequent ad.

A second print ad activates as the clock strikes midnight on 23 January 2011, the first day of festivities, and readers will be invited to scan a QR code on that print ad. Upon scanning, a video will appear. In each video, Uncle Fortune will give out good fortune in the form of a lucky number. The reader can redeem the number for a lucky gift via a Facebook app on Perodua's Facebook fanpage (facebook.com/MYPerodua).

From 12 midnight to 2am, Uncle Fortune will give out 100 lucky numbers via 100 videos. After the 2-hour promo ends, readers can still scan the QR code to check out more videos of Uncle Fortune doing all kinds of silly antics, adding a good dose of humour into the festivities.

The Chinese New Year campaign provides a platform for Spin Communications to springboard future initiatives that allow the people to interact with Perodua in unique, non-traditional ways. This campaign will also be the first of many to bring to life Perodua's belief of putting people first.

Spin Communications MD Quah Seng Chit told ADOI, ""Datuk Aminar Rashid Salleh, Perodua's Managing Director, and his team are always challenging us to find innovative ways to bring to life the brand's belief of putting people first. We are proud to have bold clients like them who believe in creating work that is both engaging and meaningful."

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Agency: Spin Communications Sdn Bhd
ECD: Levin Teh
Senior Art Director : Hong Xiao Yeen 
Senior Copy Writer : Lim Wee Ling
Art Director : CS Chong
Brand Manager : Michelle Yau