Aegis Media Malaysia has launched Aevolve - its marketing communications, research and analytics division. Aevolve is the new addition to Aegis' communications group which includes Carat, Vizeum, Posterscope, ifisobar, and iProspect.

"We are investing on our Client's behalf, and we treat these investments as our own. Therefore, we need to equip ourselves with precision researches and tools given the ever-changing business conditions. Aevolve has the marketplace acuity, consumer knowledge, and econometrics capability to give us greater confidence in our planning."as shared by Margaret Lim, Executive Chairman of Aegis Media.

Aevolve employs rigorous analytical research processes to aid in strategic media planning. For example, isolating the impact on sales by type of media used, quantifying the halo-effects across multi-format brands, calculating impact of copy decay, and identifying how brand can leverage on competitive advertising.

In the area of market research, Aevolve engineered the completion of the first Consumer Connection System (CCS) in Malaysia. Covering both Peninsular & East Malaysia with a robust size of 3000 respondents. With CCS, Aegis Media will raise the bar once again in market intelligence when it becomes available in October 2011.

At the helm of Aevolve is Mark Chaves, who is its Chief Insight Officer. "One of the biggest challenges the industry is facing right now is doing more for less. With streamlined budgets, agencies have to make every cent count. It's not just being accountable for every ringgit invested, but ensuring that communications actually drive sales. Through our partners in Aegis Media, Aevolve will help their clients invest smarter."

Aevolve has offered advanced marketing analytics since 2001, first in the US, then in UK and more recently in both Japan and Australia. In response to demand from clients, Aevolve has expanded in Southeast to meet the specific requirements of Indonesia, Thailand and Singapore, and Malaysia.

Brand Magic
featuring Michael Conrad, President of Berlin School of Creative Leadership

Strategy, quality and leadership.The talk is focused on leading creativity, evaluating the quality of the work, setting standards for excellence, inspiring people as human beings not as consumers, touching critical elements like briefings and psychographic targeting and summing up with a perspective on weaving the fabric for big ideas. Perfect for marketing, advertising and media professionals!

Panel Discussion:

• John Chacko - Chief Marketing Officer, Proton Holdings Berhad
• Paul Loosley, Award-winning film and stage director, AXIS Films
• Sajith Sivanandan – Country Head, Google Malaysia
• Eric Chong – Founder of ERICAN Language Centre and (ERICAN International)
  Vice (Deputy) President of the Branding Association of Malaysia
• Zayn Khan - Group CEO, Thinkscape Group
• David Mitchell - Chief Operating Officer, Naga DDB Malaysia
• Michael Conrad, President of Berlin School of Creative Leadership

To download registration form, click here >>