News
Brands, Get 'Pinned' For Profit With Pinterest
Thursday, 23 February 2012 00:34

Brands take note. Pinterest is showing all the right signs of becoming a mainstream player on the Social Media front. "Pinterest - Best Practice Guide", by leading independent digital marketing agency, Greenlight, spells out why this matters. Brands serious about leveraging this

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4G Standard In Proton Cars
Wednesday, 22 February 2012 23:48

Just when you thought you had enough of connectivity, here comes a real game changer.

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Ted Lim Brings Babies To AdFest!
Wednesday, 22 February 2012 23:12

WANTED, the new independent marketing communications agency founded by Ted Lim has created a head-turning campaign for AdFest 2012.

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M&C Saatchi Rolls Out The New Volkswagen Sharan
Wednesday, 22 February 2012 22:41

Volkswagen Group Malaysia expands its growing line up, with the new Volkswagen Sharan - a full 7-seater premuim MPV, equipped with a 2.0 litre TSI turbocharged powerplant, mated to a six-speed DSG transmission.

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Euro RSCG Malaysia Wins Peugeot
Wednesday, 22 February 2012 14:29

Euro RSCG Malaysia has won a project for Automobiles Peugeot, following a competitive pitch against three other agencies.  The agency is tasked with developing the launch campaign of a Brand new model to be launched this year in the ASEAN area, including TVC, print and collaterals.

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Malaysian Media Conference Back With A Bang On April 2!
Tuesday, 21 February 2012 22:37

The theme for the coming Malaysian Media Conference (MMC) 2012 is Digital Disclosures. As most are aware, the question is now not whether marketers should embrace digital (web, online, mobile, etc.) but the issue of Digital Decision making or indecision as it were.

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Ex Ad Man Gets His Book Banned In Malaysia!
Tuesday, 21 February 2012 22:37

Peter Mayle spent fifteen years in the advertising industry in London before leaving the business in 1975 to write educational books, including a series on sex education for children and young people. Peter was a former Abbott Mead Vickers BBDO creative chief. He is the British author famous for the series of books detailing life in Provence, France.

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Mastering The Art of Media Relations
Tuesday, 21 February 2012 17:19

Luck is not the reason for getting your company's news published in the newspapers or getting it broadcast over radio or television.

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Euro Ready To Cut Competition Down To Size
Tuesday, 21 February 2012 16:43

Euro, the range of fashion innerwear, has launched an all-new campaign with a view to reinvigorate its brand presence.  

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Shylendra joins Google as Head of Agency Relations
Tuesday, 21 February 2012 13:15

This January, Google Malaysia appointed Shylendra Nathan as Google’s Head of Agency Relations managing Google’s relationships with key advertising agency partners in Malaysia and to further develop Google’s engagement with its major associates.

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