In a move enhancing PHD Malaysia’s digital platforms prowess, Kenneth Wong has been appointed as Associate Digital Director. Working closely with the senior leadership team, Kenneth will play a key role in further developing and strengthening PHD Malaysia’s online offering, which includes leading digital initiatives and developing specialized services in the area.

A seasoned marketer, Kenneth brings with him a wealth of experience in the digital space incorporating both agency and client perspectives. Kenneth’s 9 years in the industry include client servicing, strategic and brand marketing stints at Interface Advertising, Institute for Customer Relationship Management, CIMB and more recently heading Celcom Axiata Berhad Online and ITL – Marketing and Communications Planning, his former position. Kenneth is also the recipient of 3 back to back Effie Awards with CIMB and Celcom and was a panel judge of the Nuffnang Asia Pacific Blog Awards in 2011.

Audrey Chong, General Manager, PHD Malaysia, said, “Kenneth’s hire highlights our commitment to invest in talent to ensure that we are ahead of the curve when it comes to digital expertise. The diversity and wealth of his experience will benefit not only our clients but our teams internally, as well.”

Danny Chin, Director, Digital Platforms, Omnicom Media Group, Malaysia, said, “PHD Malaysia’s digital capabilities are growing rapidly and Kenneth will help us to continue the momentum and take PHD Malaysia forward to scale greater heights. An outstanding talent, we are delighted to have Kenneth on board.”

“It’s a fantastic opportunity with a sought after media brand. The media side of the business is a strong channel to influence the way brands utilise digital in their marketing and communications and I am excited to be a part of it,” said Kenneth Wong. Kenneth’s appointment is effective immediately and he reports to Audrey Chong and Danny Chin.