Media Watch Category
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Media Watch 2012
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- Now 9 Million Viewers Can Get To Enjoy Free Satellite TV!
- ADEX Set To Slow In 2012
- Dentsu Media Malaysia Starts Next Week!
- TrapperMPG Awarded Mersing Laguna Project
- Astro Sparks TV Revolution With 37 Free TV And Radio Channels!
- Leslie Lopez to join The Edge
- Universal McCann Study Urges Businesses To Get Personal
Media Watch 2011
- ESPN STAR Sports & Astro brings the first-ever 3D BPL live telecast to Malaysia
- Television Overtakes Newspapers in Adex First Time in Malaysian Advertising History?
- MRCA and 8TV Collaborate to Honour Local Entrepreneurs
- Your chance to name Astro’s Pay TV Portal & win an iPad2
- Catcha Media Appoints Co-Founder As CEO
- Anirban Ganguly joins OMG
- Malay Mail Nails The News As It Is!
- Star World Brings Celcom and Pos Malaysia as the Hits Keep On Coming!
|Outdoor Media Caught With Their Pants Down!|
|Wednesday, 25 April 2012 21:40|
Out of the blue, all outdoor sites in Negeri Sembilan have been aligned with state-controlled Yayasan Negeri Sembilan effective immediately, raising a furore among outdoor operators who have been in the business for decades. All outdoor advertising companies have been affected. Yayasan Negeri Sembilan has allegedly privatised the entire management of outdoor inventory in the state to a single newly-minted player Semarak Media Sdn Bhd, based in Shah Alam which was formed a year ago. Sources say industry media veteran Richard Wan is managing the company.
STOP PRESS: Negeri Sembilan Menteri Besar Mohamad Hasan said the advertisers no longer need to go through the local authority but instead they would only need to deal with one agency: Yayasan Negeri Sembilan (YNS) as the sole agency to manage all signboards in the state and simplify any related issues regarding the application process of advertisement boards. He added he said the issue of monopoly does not arise as the company only manages billboards which are on the government’s and local authorities’ land. He clarified that the annual fee of the billboards was also reduced from RM24,000 to RM18,000.
Ed's Question: What is the role of Semarak Media Sdn Bhd then?