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|Asia Pacific Media Forum Officially Opens|
|Friday, 25 May 2012 11:28|
In the third session, experts and professionals in APMF 2012 listened to presentations from four of the best start-up companies in Asia. They were selected to present their business ideas and capabilities as the future media platform in the newest APMF session titled BIG BREAK. The four start-ups selected are Gushcloud from Singapore (spokesperson: Vincent Ha), updateterus.com from Indonesia (spokeperson Jonathan M. Luhur), malesbanget.com from Indonesia (spokesperson: Christian Sugiono) and maaduu.com from Malaysia (spokesperson: Dennis Lee). Jerry Justianto, APMF 2012 Vice Chairman, explained, "The spokesperson from these start-ups will be given a five-minute slot to show their capability to become the next brand engagement media platform."
The second day of the APMF 2012 will consist of even more interesting sessions and presentations. Derek Callow (Head of Marketing Google Southeast Asia Singapore) will start the second day with the topic "Project Rebrief: Advertising Reimagined". In his presentation, Derek invites participants to see the new reinterpretations of old commercials with new media technology today.
The first session on the second day will be themed around "Building a Bandwidth Nation" with Adi Kusuma, President Director Biznet Networks, as a panelist. The second session Kensuje Joji (Chief Technical Media Producer Hakuhodo DY Media Partners Inc. Japan) will bring up the topic "The New Communication Groove: Location-Based TV Program Delivery". Whilst the third session will cover the topic "Social Commerce" with Stefan Magdalinski (CEO Multiply Indonesia).
Apart from these sessions, there will be various interesting presentations from various expert speakers such as Peter Gontha (Media Visionary and BeritaSatu Group Publisher) who will present the topic "Experience, Engage, Love. Good Innovation" by Akimasa Baba (GM Global Media & Digital Business Dentsu Inc Tokyo, Japan), and the “Automated Future” by David Gould (EVP Global Digital Managing Director Starcom MediaVest Group, US).
"In each lineup of event in APMF 2012, debate between the speakers and participants will be encouraged to enable experts and professionals to discuss and put forward their thinking and experiences. In the last day, interesting topics that are relevant to today's condition await, such as the presentation from Kevin Kelly, a Technology Visioner from the US who is also the founder of Wired Magazine. Kevin will talk a lot about the changing eco-system of the future digital world that will impact our lives as a whole, " Jerry added.