Neil Hudspeth, Chief Digital Officer of Leo Burnett Asia Pacific announced today, three key digital appointments across Bangkok, Melbourne and Kuala Lumpur on the back of strong growth in its digital business. The appointments also reinforce the agency-network’s continued focus and investment into building digital capabilities at the heart of its business.
“Our exponential digital growth throughout the region has catalysed our investment in world-class capability. Luc, Nura and Sanjeev reflect this and our commitment to delivering integrated and orchestrated brand and commercial engagement solutions to all our clients,” said Hudspeth.
Leo Burnett Asia Pacific’s digital services share of revenue increased more than two-fold from 2010 with all offices in the region reporting growth on their digital revenue share gain.
Said Jarek Ziebinski, President, Leo Burnett Asia Pacific,” The way we are building digital capabilities within Leo Burnett aims to reflect how digital has become a way of life for people by building it at the centre of our business as opposed to building a separate specialist agency. Both our growth and our ongoing investment into digital, whether it is through adding talents or our recent acquisition of Indigo in India are all aligned on this focus. This, for us is central to our goal of evolving into a modern communications company.”
New to the Leo Burnett team are: Sanjeev Saluja, digital director in Bangkok, Luc Wiesman, head of digital in Melbourne and Nura Yusof, digital planner in Kuala Lumpur. Earlier this year, the agency also announced the appointment of Venke Sharma, technical advisor – digital for its Jakarta team.
Sanjeev Saluja, Digital Director, Arc Worldwide/Leo Burnett Group Thailand
Saluja brings over 12 years of digital creative/design strategy experience to the team. Before Leo Burnett, Saluja was the Director of Digital Strategy - Singapore, and most recently also took on the role of Interactive Creative Director – Indonesia at MPG / Media Contacts, a data-led global interactive marketing solutions agency,
driving new online marketing propositions for clients such as Danone (Evian, AQUA and Lactamil), and AXA (Regional) to name a few.Prior to joining Media Contacts, Saluja was the Digital Strategy & Creative Director at RarePlay.com, a digital hot-shop, developing large scale web 2.0 platforms for venture capitalists such as Carmun, aSmallWorld, NewTunes, EuroBookings and iGivingWorld. Likewise he also worked through some of the top Ad agencies from US and Europe for their clients which included Adidas, Absolut, Vasaline and numerous others. Saluja holds a bachelor of multimedia, from Monash University, Melbourne.
Luc Wiesman, Head of Digital, Leo Burnett, Melbourne
Wiesman has over 10 years experience working as a creative and strategist for a number of top integrated and digital agencies. He specialises in social media and branded content, having created and implemented major strategies and projects for the Australian Defence Force, National Australia Bank, Cadbury, Schweppes and 7-Eleven. Early in Wiesman’s professional career he founded one of the largest online music communities in Australia. ‘TheScene’ was later sold to a major Australian music company.
Nura Yusof, Digital Planner, Leo Burnett, Malaysia
An all-rounder, Yusof has more than 10 years of advertising experience under belt.She graduated from the University of Greenwich, UK in Business Administration. She started out in traditional advertising before making the plunge into CRM and Digital.
As a suit, she has worked on diverse array of accounts which includes CPGs (L’Oréal, Nestlé, Colgate-Palmolive, Johnson & Johnson, Dutch Lady) to cars (Chevrolet, Saab), from technology (Yahoo!, Hewlett-Packard) and telecommunications (Telekom Malaysia, DiGi) to property (Sime UEP), from Pay TV station (Astro) to airlines (Malaysia Airlines). She has worked at Publicis, Ogilvy, Bozell Worldwide, RMG Connect and RAPP.