DG have announced a strategic partnership for deeper collaboration in advertising technology between MediaMind, its online unit, and 24/7 Media, WPP’s marketing technology company. Under the agreement, 24/7 Media will endorse DG’s MediaMind as a preferred vendor for third-party online ad serving and TV ad delivery for agencies and advertisers to their clients worldwide. 24/ 7 Media, formerly 24/7 Real Media, is GroupM’s technology partner.
MediaMind’s capabilities complement the technology provided by 24/7 Media to many of GroupM’s clients. In combining their capabilities, MediaMind and 24/7 Media will work to build a stronger integration between their online advertising platforms utilized for rich and standard media, video, mobile, dynamic creative optimization, analytics, and reporting.
“With the increased fragmentation of media, advertisers and agencies require integrated data tools to reach their audiences more effectively,” said Neil Nguyen, DG CEO. “The partnership with 24/7 Media is a win-win for both companies, as well as for our customers, who will benefit from a close integration of best-in-class campaign management technology for TV and online advertising.”
“MediaMind has proven itself to be a key partner in terms of service and innovation and we are excited to further align our current technology solutions with their platform to assure optimal ROI for our clients,” said David J. Moore, Chairman & CEO, 24/7 Media.
“The addition of MediaMind’s online ad serving and TV ad delivery to the robust technology capabilities offered by 24/7 Media, enriches the solutions we offer to our range of clients worldwide,” said Irwin Gotlieb, CEO, GroupM. “Partnerships with leaders in innovative technology simplify the complexity of the digital marketplace, which gives our clients a competitive advantage.”