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|MediaMind Research: 70% of In-Stream Impressions Play All The Way Through|
|Thursday, 12 April 2012 12:19|
Integrated digital advertising solutions, released new research today outlining the power of in-stream video advertising. One of the fastest growing segments of online advertising, MediaMind’s analysis of millions of impressions shows that an average of 70% of In-Stream impressions play all the way through, and 75% play three quarters of the spot duration, providing advertisers plenty of exposure time in front of consumers.
“Advertisers are seeking cost-effective ways to increase brand awareness,” said Gal Trifon, General Manager of MediaMind and Chief Digital Officer of parent company DG. “This research demonstrates the power of in-stream advertising and the massive potential advertisers have to reach their target audience in a memorable way.”
According to MediaMind’s benchmarks, the average Click Through Rate (CTR) for Standard Banners is 0.010%, while the benchmark CTR for In-Stream video is 2.15%, an increase of over 2154%. While clicks are far from a perfect measure of advertising effectiveness, they are a proxy for the amount of traffic that a campaign generates. The data suggest that video can be a phenomenally effective way to drive users to a brand’s website for further engagement.
The research note, entitled Ten Facts You Should Know about In-Stream Video Advertising, is available for download here.
|Last Updated on Friday, 13 April 2012 18:16|