The word is immediate. The scope is limitless.
The most exciting thing about digital advertising is, it is not bounded by geography or time.

The daily flood of social content is making it hard enough for advertisements and brand content to compete for attention. What if you're an activist, social worker, or someone running an NGO without corporate advertising budgets and marketing firepower? Will the social causes you're fighting for fit in this crowded space?

Effective Measure, the leading provider of digital media planning solutions in emerging markets, today released data reporting on the significance of the large market share of South East Asia's (SEA) Internet audience who are in romantic relationships to Valentine's Day.

Yahoo! Inc. today announced it is extending the Facebook integration, known as Social Bar, to all the Southeast Asia and India markets.

Acquisitive advertising conglomerate WPP has announced that XM Asia, a division of WPP's wholly-owned operating company, JWT, has agreed to acquire a stake in Magnivate, a leading digital agency in Indonesia.

One of Australia's leading digital marketing agencies, Next Digital, has successfully acquired South East Asian digital marketing agency, FutureLab Asia. With an ideas led approach and focus on social media, FutureLab Asia was identified as a natural fit for Next Digital to continue its growth strategy in Asia.

MEC Malaysia has announced the appointment of Matthew Ho as their new head of MEC Interaction, reporting to CK Law, Managing Director of MEC Malaysia.

Website owners do not see the need in the proposal by the Ministry to have guidelines for Internet advertising, as they are already doing their filtration of the websites content. Set up by the Domestic Trade, Cooperatives and Consumerism Ministry, this community believes it may propose that websites make sure that advertisements they carry are not misleading as part of guidelines for e-commerce.

Social media has dramatically altered the way that agencies and their clients approach consumer engagement campaigns, and in most cases, changed the way in which businesses connect with their target audiences

Businesses will have to invest in a substantial shift in their thinking about accepted business models and rethink brand value creation to prosper in today's socially connected world, according to a recent global research by McCann Worldgroup.