Awards Watch Category
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Awards Watch 2012
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- UM wins Agency of the Year third time in a row - Mindshare and Zenith are second and third with only one point difference!
- Y&R Malaysia Adds Four Cannes Lions to Award Haul
- Kancil Awards 2012 Results
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- 32 Gold Awards Showered At Putra Brand Show!
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Awards Watch 2011
- McCann Erickson Malaysia leads charge with Grand Prix winner at Adfest 2011
- Ogilvy Malaysia Wins Agency Of The Year At Spikes 2011!
- Kancil Awards 2011
- Putra Brand Awards 2011
- Kancil Awards Is Back!
- Gold Pencil for Grey Group KL at One Show 2011
- Ted Lim One Club Ambassador
- Putra Brand Awards 2011 Results Unveiled!
|Samsonite Goes Through Heaven And Hell To Become Advertiser Of The Year At Spikes|
|Tuesday, 20 September 2011 13:28|
JWT Shanghai’s depiction of a classic heaven-and-hell theme for Samsonite’s Cosmolite suitcase tells a simple story of its ultra-durability. The print ad illustrates the heavenly pleasures a passenger onboard a plane would experience, as compared to the suitcase, which goes through hell with all the rough handling in the cargo holding area beneath them. But at the end of the flight, the Samsonite Cosmolite suitcase emerges still in pristine condition!
“This year, the Samsonite “Heaven and Hell” ad won five Cannes Lions, including the Cannes Lions Grand Prix. The work has not only put the spotlight on great creative work coming out of Asia, but has also highlightS Samsonite’s willingness to embrace creativity and push the boundaries in their communications for the Asian market,” said Terry Savage, Chairman of Cannes Lions.