McCann Erickson Malaysia’s New Straits Times Perspectives Campaign Grand Prix win in the Poster Lotus category set the tone for Malaysia’s accomplishments at the Asia Pacific Advertising Festival (AdFest) 2011 in Phuket over the weekend.

McCann clinched a Gold for the same campaign, plus a Silver and Finalist single too. They also got a Finalist in the Innova category and McCann’s Ng Bee Nee won the People’s Choice winner in the Young Lotus Competition together with Grey KL’s Chan Hock Liang.

“We saw an interesting variety of posters, but in this category it was more of a struggle to get agreement among the Jury. Ultimately, we went for a beautifully crafted idea with a rare edge to it that perfectly complemented the brand,” said David Guerrero, Jury President of Press Lotus and Poster Lotus categories this year.

CEO of McCann Malaysia added, “The New Straits Times wanted to heighten awareness for their transparency in news reporting as well as give the reader a deeper insight into everyday news… to see the bigger picture for themselves. With this in mind a poster campaign was created showcasing international events, to encourage the viewer to go deeper beyond a story's face value and delve further into the actual story behind the scenes.”

Overall, Malaysian agencies did well this year….

POSTER LOTUS

The New Straits Times
McCann Erickson (M) Sdn Bhd
'RIOT' Book Xcess
Grand Prix

Campaign for Best of Communication Media and Publications
PERSPECTIVES: Riot/Smuggling/Exploitation
The New Straits Times
McCann Erickson (M) Sdn Bhd
Gold

Single for Best of Communication Media and Publications
Exploitation
The New Straits Times
McCann Erickson (M) Sdn Bhd
Silver

Single for Best of Communication Media and Publications
Smuggling
The New Straits Times
McCann Erickson (M) Sdn Bhd
Finalist

Single for Best of Health and Personal Care
Pain Overload - Traffic BluePanadol Extra
Ogilvy Malaysia
Finalist

PRESS LOTUS

Single for Best of Health and Personal Care
Pain Overload - Traffic Blues
Panadol Extra
Ogilvy Malaysia
Finalist

FILM LOTUS

Single for Best of Corporate
Giant
Festive Deepavali
Leo Burnett Advertising / Arc Worldwide
Kuala Lumpur
Silver

Single for Best of Social Engagements
Umar
Non-Governmental Organization (Kidzcare)
Lowe & Partners Sdn Bhd
Bronze

Single for Best of Communication Media and Publications
Break Up
Celestial Movies
Naga DDB Malaysia
Bronze

Campaign for Best of Social Engagements
Choir, Umar, Clarence
Non-Governmental Organization (Kidzcare)
Lowe & Partners Sdn Bhd
Kuala Lumpur
Finalist

Single for Internet film
Drown
Amnesty International Malaysia
Euro RSCG Kuala Lumpur
Finalist

CYBER LOTUS

Online Banner
UV Away
Neutrogena
Naga DDB Malaysia
Bronze

DESIGN LOTUS

Self-Promotion
An Orange That Took On A New Life
Chinese New Year 2010
Leo Burnett Advertising / Arc Worldwide
Finalist

Direct Mail
An Orange That Took On A New Life
Chinese New Year 2010
Leo Burnett Advertising / Arc Worldwide
Finalist

Poster
Tube
Travel Section
Leo Burnett Advertising / Arc Worldwide
Finalist

FILM CRAFT

Original Music
Drown
Amnesty International Malaysia
Euro RSCG Kuala Lumpur
Silver

Editing for Campaign
AFROMIDNITE/ SONY TX 5 - BUBBLES/ SONY TX 5 - PANORA
SONY
Directors Think Tank Sdn Bhd
Silver

Cinematography for Campaign
SONY TX 5 VIEWFINDER : SONY TX 5 - AFROMIDNITE/ SONY TX 5 - BUBBLES/ SONY TX 5 - PANORA
Directors Think Tank Sdn Bhd
Silver

Single for Directing
Elephant Man
Festive Chinese New Year
Leo Burnett Advertising / Arc Worldwide
Finalist

Single for Directing
Giant
Festive Deepavali
Leo Burnett Advertising / Arc Worldwide
Finalist

Production Design
The Collective Good
Standard Chartered
Passion Pictures, KL
Finalist

Animation for Single
Manima
Measat Broadcast Networks Systems Sdn Bhd
Fuperwonderful Films
Finalist

OUTDOOR LOTUS

Transit Medium
Pain Overload - Noisy Neighbours
Panadol Extra
Ogilvy Malaysia
Bronze

Point of Purchase Display
Butterfly, Firefly & Fish
Ultra-Safe Condoms
Grey Kuala Lumpur
Finalist

PRINT CRAFT LOTUS

Single for Art Direction
Speech
Thematic
Leo Burnett Advertising / Arc Worldwide
Kuala Lumpur
Silver

Single for Best Manipulation
Pain Overload - Traffic Blues
Panadol Extra
Ogilvy Malaysia
Bronze

Single for Art Direction
Pain Overload - Traffic Blues
Panadol Extra
Ogilvy Malaysia
Bronze

Best Use of Photography/DI
Pain Overload - Noisy Neighbours
Panadol Extra
Ogilvy Malaysia
Kuala Lumpur
Bronze

Best Use of Photography/DI
Pain Overload - Traffic Blues
Panadol Extra
Ogilvy Malaysia
Bronze

Best Use of Photography/DI
Beef
McCormick Meat Tenderizer
Kuala Lumpur
Finalist

Single for Art Direction
Pain Overload -Noisy Neighbours
Panadol Extra
Ogilvy Malaysia
Finalist

Campaign for Art Direction
Fill It Up
Thematic
Leo Burnett Advertising / Arc Worldwide
Kuala Lumpur
Finalist

Single for Typography
Tube
Travel Section
Leo Burnett Advertising / Arc Worldwide
Kuala Lumpur
Finalist

Single for Typography
Air-Route
Travel Section
Leo Burnett Advertising / Arc Worldwide
Kuala Lumpur
Finalist

Campaign for Typography
Travel Book
Travel Section
Leo Burnett Advertising / Arc Worldwide
Kuala Lumpur
Finalist

RADIO LOTUS

Single for Best of Financial
Faye Wong
Jade Hills
Mega Advertising Sdn Bhd
Bronze

Single for Best of Financial
I Do
Jade Hills
Mega Advertising Sdn Bhd
Bronze

Campaign for Best of Financial
Faye Wong/ I Do
Jade Hills
Mega Advertising Sdn Bhd
Bronze

Single for Best of Luxury Goods
Bachelor
My Diamond
Mega Advertising Sdn Bhd
Finalist

Single for Best of Luxury Goods
Married Man
My Diamond
Mega Advertising Sdn Bhd
Finalist

Campaign for Best of Luxury Goods
Bachelor & Married Man: Bachelor/Married Man
My Diamond
Mega Advertising Sdn Bhd
Finalist

Single for Best of Financial
Music Of The Night - Acapella
Jade Hills
Mega Advertising Sdn Bhd
Finalist

Single for Best of Financial
Music Of The Night - Musical
Jade Hills
Mega Advertising Sdn Bhd
Finalist

Campaign for Best of Financial
Music Of The Night : Acapella/ Musical
Jade Hills
Mega Advertising Sdn Bhd
Finalist

INNOVA LOTUS

Receipt Stories
Books & Publications
McCann Erickson (M) Sdn Bhd
Finalist

YOUNG LOTUS – PEOPLE’S CHOICE WINNERS

Ng Bee Nee – McCann Erickson
Chan Hock Liang - Grey KL