You've got to hand it to Argentina's creative community. The country has some of the hippest creatives on the planet. Argentine commercials often win awards at international festivals, and deservedly so. For a look at some of the best vids around, check out www.landia.com.
Glamour model, Rhian Sugden, is fronting a bold new marketing campaign for the charity Male Cancer Awareness Campaign (MCAC) which sees her touch herself on camera with a dramatic twist. The educational viral film aims to eliminate the embarrassment surrounding young men - particularly 18-35 year olds - checking themselves and understanding the early signs for testicular cancer. It has been created by advertising agency JWT London and directed by world renowned photographer and director Rankin. Both JWT London and Rankin created the viral on a pro-bono basis.
The Climate Reality Project is an environmental awareness initiative driven by former vice president Al Gore and ex Crispin Porter + Bogusky star Alex Bogusky. Alex was also behind the famous Honda Cog commercial and you'll see some of that thinking in this spot.
Last Updated on Wednesday, 14 September 2011 13:03