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Universal McCann is sailing through the storm |
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Monday, 11 January 2010 09:52 |
The recent GDP in Malaysia has been growing at -5% but Universal McCann (UM) has won new accounts this year; all top 30 spenders. Prashant Kumar, CEO of Universal McCann tells ADOI how they have stayed resilient in a turbulent year.
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Monday, 11 January 2010 09:49 |
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And here in sunny Malaysia, the Internet as a communication medium became more mainstream than it And here in sunny Malaysia, the Internet as a communication medium became more mainstream than it has ever been before...
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Naga DDB’s success is built into its culture |
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Monday, 11 January 2010 09:42 |
Their works have always been creative and yet effective for the clients.
ADOI speaks to David Mitchell, COO of Naga DDB about effective creativity and how the Naga culture drives these elements.
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Something must be wrong with advertising |
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Tuesday, 05 January 2010 10:48 |
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We need to stop telling people we’re the best, or the fastest, or the biggest. We need to design ads that actually do something, not just say something...
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Branding For The Next Recession (Part 1) |
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Tuesday, 05 January 2010 10:38 |
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a bad buying decision in the B2B sphere is likely to be more detrimental as it has the potential to mutate into problems that affect the entire organisation.
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Strong profitable brands and emerging markets |
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Tuesday, 05 January 2010 10:33 |
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The changing market conditions have morphed branding from being a luxury for an elite few to a strategic necessity to all businesses that wish to survive and thrive in the long run...
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Last Updated on Tuesday, 05 January 2010 10:37 |
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Tuesday, 05 January 2010 10:27 |
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No more laptops, netbooks, PDAs, MP3 players, (smart)phones, tablets, Kindles, or anything else that requires lugging around, outside of this small, pendant-like, wearable piece of technology. It transforms the capabilities of the matter around us, the way a table has literally given us a platform from which to write out our thoughts and change our world.
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Tuesday, 05 January 2010 10:09 |
GROWING THE BIG TREE OF SUCCESS FROM SMALL ENTERPRISE TO MARKET LEADER, The story of big tree can be compared to that of a mustard seed. From a small group of passionate entrepreneurs, Big Tree has grown to become the largest Outdoor advertising company in Malaysia. Andrea Mathew speaks to Mohammad Azlan Abdullah, CEO, Big Tree Outdoor Sdn Bhd about the path to success and the road that lies ahead.
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Last Updated on Tuesday, 05 January 2010 10:18 |
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kancil entries fail to wow judges |
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Thursday, 03 December 2009 09:33 |
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The Kancil’s saw some big changes this year with the introduction of 10 Golden Kancils, the biggest jury in Kancil history and a reduction in number of categories. ADOI caught up with SP Lee, Jury Chairman, Tay Guan Hin, Foreign Jury Member and Local Jury Jeff Orr, for post-judging insights.
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Thursday, 03 December 2009 09:28 |
There are all these people running around frothing at the mouth about “social media” and how it can be monetised and squeezed and loved and called “George.” When you ask the invariable follow up “How?” there is either a sudden displacement of air as the person vanishes or you hear a lot of excited mumbling about authenticity and brand reputation and, “I don’t know… coupons?”
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