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Government intervention and country branding |
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Friday, 09 July 2010 20:27 |
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Differentiation has become a core element of any brand strategy. Central to differentiation is to demonstrate both points of parity and points of difference from competing brands.
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Glocal World Cup Strategy Scores Hattrick - For Maxis, Malaysians and Football |
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Friday, 09 July 2010 20:01 |
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As nations celebrate and cheer on their homeland players at the World Cup, Malaysia is inspired by its glory days through Maxis’ new advertising campaign which hopefully will spark a new era of football eminence for the country.
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Last Updated on Tuesday, 13 July 2010 21:54 |
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MANDARIN ORIENTAL - A LEADING ASIAN HOSPITALITY BRAND |
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Tuesday, 20 April 2010 12:07 |
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The core of the Mandarin brand is steeped in offering customers an unforgettable experience by blending local cultures, exotic art, lively ambience and breathtaking vacations. Every hotel under the group offers the unique oriental feel and ambience including the taste, smell and the friendly service
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Last Updated on Tuesday, 20 April 2010 12:17 |
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THE UNINTENTIONAL SOCIAL INTERVENTION |
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Tuesday, 20 April 2010 11:58 |
If you’re talking social marketing, and let’s face it – you are, then what you’re really discussing is Facebook. When you ask how you can reach your audience where they live and breathe, you’re talking about Facebook and their 400 million addicted members. Let that number roll around a little in the center of your mind. Four hundred million and growing.
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CAN BRANDED CONTENT HAVE THE PULL FACTOR OF ‘GLEE’ OR ‘FARMVILLE’? |
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Tuesday, 20 April 2010 11:49 |
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Consumers today have too much content and too little time. So, how does branded content make its mark? Andrea Mathew talks to Andreas Vogiatzakis Managing Director of Omnicom Media Group Malaysia about the battlefield of content.
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Strong profitable brands and emerging markets |
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Thursday, 18 March 2010 11:54 |
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challenges to building brands in Asia can be fairly idiosyncratic to individual countries. There are huge challenges for the many aspiring companies from these emerging economies to create resonating brands...For a very long time, Asian companies managed to do business without building resonating brands due to a number of factors such as government protection from global competition, localised markets, and low cost advantages...
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Last Updated on Thursday, 18 March 2010 12:03 |
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Steve Jobs banishes Flash from the world |
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Thursday, 18 March 2010 11:49 |
Steve Jobs turned and spoke unto the world saying, “Consume the iPad, for it is magical.” Mr. Jobs may be sliding slowly into a parody of his showman self with his proclamations and choice of non-choice adjectives, but he never fails when he wants to make a statement. The declaration he made that carried the most interest for me when he launched the iPad was the one between the hyperbole, but obvious nonetheless: Apple is absolutely turning its back on Flash and therefore dislodging it from the heights Macromedia built it to where it was pre-installed on over 99% of all platforms
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Last Updated on Thursday, 18 March 2010 11:53 |
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Wednesday, 10 March 2010 16:11 |
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The New Year has begun with several bangs. While many of us are still nursing our hangovers from the Noughties, and have barely had time to flub our Resolutions, Google has been in the thick of things. First, the company accused the Chinese government of getting hackers to break into human rights activists’s Gmail accounts. This, they said, was the last straw, and they would seriously consider exiting China as a market. Given that they have struggled in China for many years as a distant competitor to Baidu
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Wednesday, 10 March 2010 16:03 |
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The new Majlis Bandaraya Petaling Jaya (Petaling Jaya Town Council) regulations, have been discussed for quite a while. It was made known to the industry that the regulations have actually been finalised despite resistance from a number of vendors. I think the spirit in which the guidelines for Out-of-Home (OOH) were tabled should be taken in good faith. However, it will be interesting to see how the guidelines will be enforced. It will result in a significant change of landscape as many boards will have to come down or get relocated. If and when the boards do come down
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Brand leadership drives business value |
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Wednesday, 03 March 2010 10:45 |
The knowledge and associations attached to the brand result in choices that have a direct impact on the brand’s financial performance and shareholder value..
companies must create an organisational structure where CMOs can guide the company’s vision and mission by integrating the myriad functions within the company...
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